Reliance Consumer Products (RCPL) on Monday stated that it has acquired a majority stake in a joint venture with Naturedge Beverages, marking its entry into the healthy functional drinks segment. While the company did not disclose the deal size, the move is expected to strengthen RCPL’s vision of building a total beverage firm with the addition of health-focused products to its portfolio.
Naturedge Beverages, founded in 2018 by Siddhesh Sharma of the Baidyanath Group, is best known for its flagship brand Shunya—a zero-calorie, zero-sugar functional drink infused with ayurvedic herbs such as ashwagandha, brahmi, khus, kokum, and green tea.
RCPL to scale Shunya through vast network
RCPL said the joint venture will help scale Shunya across India through its vast distribution network. The company will also expand Shunya into energy drinks, stills, energy shots, and herb-infused water categories, it added.
Ketan Mody, executive director, RCPL, said, “The partnership aligns with RCPL’s vision of providing quality products at affordable prices while promoting India’s wellness legacy.”
Over the past two and a half years, RCPL has relaunched Campa in carbonated beverages, introduced Campa Energy and Raskik beverages, and expanded into international markets such as the UAE and Sri Lanka with Campa. The company also partnered with cricketer Muttiah Muralitharan to launch the sports drink Spinner in India.
RCPL’s rapid rise in FMCG space
Incorporated in November 2022, growth for RCPL has happened at break-neck speed over the last two years, sector experts said. It is already bigger than Marico and Emami and nearly as big as Dabur. RCPL closed FY25 with revenue of Rs 11,500 crore.
While Marico closed FY25 with a consolidated topline of Rs 10,831 crore, Emami’s turnover for the period was Rs 3,877 crore; Dabur had a consolidated topline of Rs 12,563 crore and Tata Consumer’s India business had revenue of Rs 11,241 crore in FY25. Reliance’s FMCG business, however, lags majors such as Hindustan Unilever, Nestle India, Procter & Gamble India and Britannia, though it is within striking distance of Godrej Consumer Products, whose FY25 topline stood at Rs 14,364 crore, experts tracking the market said.