Global food and beverage major PepsiCo on Wednesday unveiled a new corporate identity — its first in more than 25 years — as part of a broader effort to accelerate growth and strengthen its connection with consumers worldwide.
The refresh includes a new logo, tagline, and a complete redesign of the company’s website and social media channels. In a statement, the company said the rebrand offers “a significant opportunity to highlight the depth and diversity of our portfolio,” noting that only 21% of consumers can name a PepsiCo brand beyond Pepsi.
“Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said PepsiCo Chairman and CEO Ramon Laguarta.
Industry observers say the rebrand signals PepsiCo’s intent to unify its extensive global portfolio. “The rebrand is a strong sign of PepsiCo’s intent to consolidate its 500-plus global brand portfolio,” said Aditya Jangid, managing director, AdCounty Media. “This could have a significant impact on its Indian operations, where there’s room to refine sub-brand messaging and foster stronger cross-brand collaborations across currently siloed categories.”
The new narrative, experts add, aligns with India’s growing appetite for purpose-driven and emotionally engaging brands. “The rebrand is a clear statement that PepsiCo wants to move beyond transactional consumption and build emotional equity around everyday joy, nourishment, and sustainability,” said Yasin Hamidani, director, Media Care Brand Solutions. “India’s youth market, increasingly driven by values and lifestyle relevance, will be a key testing ground for this identity.”
According to Jangid, the new identity may prompt Indian marketers to explore integrated campaigns and more predictable, unified brand identities across PepsiCo’s snacks, beverages, and emerging segments.
At the centre of the new logo is the letter ‘P’, a nod to the brand’s heritage, surrounded by symbols representing PepsiCo’s guiding values — consumer centricity, sustainability, and great taste. The design, the company said, represents “purpose shaped through connection.”
The new colour palette draws from natural tones — earthy browns, refreshing greens, and vibrant shades — to reflect PepsiCo’s sustainability focus. A custom lowercase typeface complements the design, giving the brand a more contemporary and approachable look. “While most of us resonate with the iconic red and blue legacy, the new identity reflects a broader narrative that celebrates PepsiCo as a holistic food and beverage organisation,” notes Ekta Dewan, head of marketing at Incuspaze.
At the heart of the visual identity is a smile. “Simple, universal and deeply human, it serves as a visual cue that directly connects to our mission of creating more smiles with every sip and every bite, expressed in three words: ‘Food. Drinks. Smiles.’,” the company said in a statement.
Suyash Lahoti, partner at Wit & Chai Group, added, “When a legacy brand redefines its voice, it challenges the entire ecosystem to think sharper, tell better stories, and connect with purpose.”
PepsiCo said the new identity will be rolled out gradually across global markets, channels, and touchpoints — from product packaging to workplaces and signage.