Radico Khaitan announced that its flagship brand, Magic Moments Vodka, which had become the seventh largest globally last year, soared past expectations in the fiscal 2024, selling over 6 million cases. This amounted to sales worth Rs 1000 crore in comparison to the previous fiscal year’s sales of 5.2 million cases.
With the current market share of 60 per cent nationwide, the brand has experienced a volume growth of 21 per cent compared to the previous year, showcasing its strong appeal and consumer preference.
Adding to its spirit lineup, Magic Moments recently launched Pink Vodka, and the Holi Hai Edition towards the end of the financial year and received positive responses while significantly contributing to the overall sales. Magic Moments Vodka presents an array of products spanning across the Semi-Premium and Premium Vodka categories, including Magic Moments Remix, Verve, and Dazzle. Furthermore, the brand features a selection of ready-to-drink vodka-based cocktails.
Abhishek Khaitan, Radico Khaitan‘s Managing Director, said, “This milestone reflects Radico Khaitan’s steadfast commitment to delivering excellence to our consumers, and the tireless dedication of the Magic Moments team. It’s not just a celebration for our brand or the Company, it is a tribute to the incredible support and loyalty of our consumers. Their trust and support have transformed Magic Moments Vodka into a household name in India’s liquor industry, creating magic moments for consumers nationwide.”
“Over the years, Magic Moments Vodka has consistently demonstrated its dedication as the nation’s premium vodka brand by continuously innovating with new products, strategic and relevant marketing initiatives, fostering a shared love for music, thereby offering enticing consumer experiences,” he added.
Magic Moments Vodka commands a 60 per cent share of the nationwide market. The brand reported sales value growth of 25 per cent compared to the previous year.