Unix India, a brand in consumer electronics and mobile accessories, unveils its new brand identity. Reportedly, the company’s new logo features a design with red becoming the brand colour palette which is claimed to be representing possibilities, progressiveness, and confidence.
From what it is understood the emphasis on the letter ‘U’ is driven from the brand’s customer centric approach, illustrating the brand’s ethos of ‘for you – the new you’. This identity aligns with Unix’s vision and presents itself as a more recognizable symbol.
“The shift from blue to red is designed to be modern, vibrant, and easily recognizable. The refreshed design reflects the brand’s approach while maintaining the values of customer centricity, affordability, and quality,” Imran Kagalwala, co founder,UNIX India,said.