Page 95 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Reportedly, Mina previously held leadership roles at Swiggy, Dukaan, Hotstar, Star India, Olam International, Marico Limited, and Coca-Cola.

Sandeep Mina appointed CEO of Shecommerz to lead growth in India’s modest-income consumer segment

From what is understood, Mina brings over 20 years of experience in sales, operations, and strategy, and will focus on…

December 9, 2024 13:08 IST

According to the company, the gummies, positioned as a convenient alternative for consumers seeking a natural way to address hangover symptoms, were introduced as an addition to PartySmart’s existing product lineup, which includes capsules.

Aditya Roy Kapur unveils PartySmart Gummies for hangover prevention

From what is understood, PartySmart Gummies are now available across e-commerce platforms, quick commerce channels, and offline retail stores.

By BrandWagon Online

December 9, 2024 12:12 IST

My AirPods are my go-to for escaping into music, whether it’s classic Led Zeppelin or modern The Hu.

After hours with Dhirendra Mahyavanshi, Co-founder & CEO, Turtlemint Premium Story

My day strikes a balance between structure and flexibility, allowing room for free thinking as things come my way. I

By Alokananda Chakraborty

December 9, 2024 09:43 IST

Kabaddi revenues have not kept pace with the viewership Premium Story

The ad rates, however, haven’t changed — official media rights holder Disney Star has held the rates at Rs 1.25…

By Alokananda Chakraborty

December 9, 2024 09:27 IST

Look before you leap Premium Story

Daewoo cannot bank on legacy as it returns to India

By Toshiro Agarwal

December 9, 2024 09:07 IST

Foreign consumer brands make a beeline for India

At 24, the entry of such brands is highest since 2021

By Raghav Aggarwal

December 9, 2024 08:53 IST

OfBusiness charts a seamless journey from sourcing to delivery, empowering small businesses with efficiency and scale.

For OfBusiness, small is big Premium Story

The firm is now eyeing bigger customers

By Urvi Malvania

December 9, 2024 08:40 IST

"Weekends are sacred family time, especially with my 1.5-year-old daughter," Gupta said.

BrandWagon Chai pe Charcha with Pet Fed’s Akshay Gupta Premium Story

Akshay Gupta, founder, Pet Fed, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Gopika Nair

December 8, 2024 17:00 IST

Smart chatbots improving customer interaction on WhatsApp

The current WhatsApp chatbots signify a significant advancement in technology for customer service. These AI-driven helpers have become very skilled,…

By Guest

December 8, 2024 14:30 IST

"For the movie, I’d say Zindagi Na Milegi Dobara," Dungarwal added.

BrandWagon Chai pe Charcha with Snitch’s Siddarth Dungarwal Premium Story

“Sometimes, I like to keep things light and just relax with my team on the office terrace. Those moments of…

By Gopika Nair

December 8, 2024 11:45 IST

Artificial intelligence and e-commerce come together in harmony as testaments of technology's transformative potential.

How AI is transforming e-commerce with smarter delivery and marketing cost solutions

Enterprises are embracing this innovative solution to solve problems more precisely and with greater scalability than ever before.

By Guest

December 8, 2024 09:30 IST

If I weren't in my current role, I would likely be running a startup focused on sustainable technologies.

BrandWagon Chai pe Charcha with IoTechWorld Avigation’s Deepak Bhardwaj Premium Story

Deepak Bhardwaj, Co-founder and Director, IoTechWorld Avigation, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

December 7, 2024 16:00 IST

While global players such as YouTube Shorts and Instagram Reels dominate with pre-installed apps and global reach, Redseer notes that Indian platforms differentiate themselves by catering to regional audiences with vernacular content.

The short-form revolution: How Indian brands are dominating Reels and Shorts

The essence of short-form content lies in its brevity and immediacy

By Guest

December 7, 2024 13:00 IST

Some notable creative marketing and advertising campaigns have been executed lately, the most effective ones being CRED’s campaigns during the IPL seasons and Zomato's clever use of pop culture.

BrandWagon Adtalk with Ayuvya’s Tanishk Pandey Premium Story

Tanishk Pandey, co-founder and CMO, Ayuvya , talks to BrandWagon Online about the dos and don’ts of digital marketing, best…

By Shailja Tiwari

December 7, 2024 10:43 IST

A snippet from the campaign. (Source: Instagram)

Glance launches ‘I Glance, I Know’ campaign with Paralympian Navdeep Singh

From what is understood, this initiative is part of Glance’s broader #YehSmartHaiBoss campaign.

By BrandWagon Online

December 6, 2024 15:26 IST

Perplexity AI can be a useful tool for efficient information retrieval and conversational AI.

AI startup Perplexity adds The Independent, LA Times to its publishers’ programme

New York Times has also sent Perplexity a “cease and desist” notice, demanding it stop using the newspaper’s content for…

By Reuters

December 6, 2024 12:02 IST

As we keep reading how every dark cloud has a silver lining, the converse of this too is true. ( AI Image: DALL-E)

The dark side of scarcity marketing

While Buck might have said the statement with a very direct intention, the metaphorical roots of reach all – even…

By Gopika Nair

December 6, 2024 09:31 IST

The price sensitivity of Indian consumers, even in the premium segment, adds another layer of complexity. Striking the right balance between accessibility and luxury will demand careful execution, say retail experts.

Van Heusen’s evening wear line faces a tightrope walk Premium Story

So why is Van Heusen, a top player in the workwear and formal fashion arena, trying to muscle its way…

By Geetika Srivastava

December 6, 2024 08:30 IST

Page 95 of Brand Wagon

Kohli quits Tests; Brand Kohli to keep scoring Premium Story

When founders become the brand: Is boAt’s success built on Aman Gupta? What happens if he steps back? Premium Story

Wavemaker, ABP take top honours Premium Story

Chai pe Charcha with BrandWagon Premium Story

YearEnder 2023: From phone coolers to stainless Santa, a sneak peek into digital ads rolled out this year Premium Story

Bloggger’s park: Salesman of the future Premium Story

After hours with Dhirendra Mahyavanshi, Co-founder & CEO, Turtlemint Premium Story

Kabaddi revenues have not kept pace with the viewership Premium Story

Look before you leap Premium Story

For OfBusiness, small is big Premium Story

BrandWagon Chai pe Charcha with Pet Fed’s Akshay Gupta Premium Story

BrandWagon Chai pe Charcha with Snitch’s Siddarth Dungarwal Premium Story

BrandWagon Chai pe Charcha with IoTechWorld Avigation’s Deepak Bhardwaj Premium Story

BrandWagon Adtalk with Ayuvya’s Tanishk Pandey Premium Story

Van Heusen’s evening wear line faces a tightrope walk Premium Story