Page 94 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Brand Wagon

‘We started when the world shut down,’ how an executive turned entrepreneur to disrupt baggage monopoly

Brand Wagon

Further investigation into the financial and operational structures of the involved entities is underway, the ED said.

‘No notice received yet’ Myntra responds to ED allegations

Amazon acquires AI wearables startup Bee, eyes fresh push in personal tech

Evocus forays into RTD segment with launch of electrolyte beverage

ITC launches fresh bakery brand, Sunfeast Baked Creations in Mumbai, Pune

Coffee, here? Tata Coffee Grand’s new campaign says ‘It’s Too Cool to Have It Solo’

Biryani Blues raises $5 million to fuel expansion, eyes 100 new outlets

Amul’s protein push: But can a dairy-centric image become a hurdle in its disruption?

‘AI is rewriting the rules of adtech, demanding outcome ownership’ InMobi’s Abhay Singhal Premium Story

From Tokyo to Delhi: Seiji Ota’s three-decade mission to build Japan’s relations in India Premium Story

Blogger’s Park: Why free streaming doesn’t mean free usage Premium Story

On the spot with Amyn Ghadiali, Country Head, GZ Creative Digital Premium Story

Drones vs delivery boys: No added cost and double productivity, will it change the price of quick commerce?

Centre allows Ola, Uber to charge up to 2x base fare during peak hours

AppsForBharat secures Rs 175 cr to expand devotional tech platform Sri Mandir

Clog wars resume: Crocs gets court go-ahead to sue Indian brands

On the Spot with Ricky Vasandani. CEO & co-founder, Solitario Premium Story

Blogger’s Park: Mobile is redefining fan loyalty & revenue models Premium Story

Advertising

IPL 2025 ads: Food brands lead, key sectors stay quiet

Interview: Gautam Reghunath, Co-Founder & CEO, Talented Premium Story

Elon Musk vs. corporate giants! X expands lawsuit against top brands, claims billion-dollar ad boycott

Marketing

The focus this year was on nuanced storytelling, emotional depth, and contemporary interpretations of motherhood.

Mother’s Day 2025: What India’s brands chose to highlight

Nothing appoints co-founder Akis Evangelidis as India President ahead of Phone (3a) series launch

Should quick commerce growth be celebrated? Wyzr CEO questions Zepto Café’s 100,000 orders milestone

Media

IPL 2025, RR vs RCB Live Cricket Score, Rajasthan Royals vs Royal Challengers Bengaluru Full Scorecard Live

JioStar bets on engagement at scale for IPL 2025 Premium Story

Abhishek Bachchan becomes co-owner of ICC-sanctioned European T20 Premier League

Balaji Telefilms moves closer to restructuring with SEBI Observation Letters

Gaming

NYT Connections September 27, 2025 hints and answers: Here is everything you need to solve the puzzle

NYT Connections June 19, 2025 Puzzle 739: Hints and answers here, Check out the solution

From discussion forums to game influencers: The evolution of gaming community platforms

AIGDF releases white paper on age-rating framework for gaming content in India

Digital Marketing

Titan Company has exclusive marketing, distribution, and retailing rights in India for the watches category for the global brands and with the relationship with the partners

Titan Company assigns media and digital marketing mandate to Sociowash for Kenneth Cole New York Watches and Tommy Hilfiger Watches

Key Drivers of Radio: The market trends and digital tools

Why are marketers favouring vertical videos more and more?

Martech

With $71.37 billion in ad spending forecasted to be lost to IVT in 2024, the implications of ad inefficiency stretch far beyond mere financial drains. (This is an AI generated image created with DALL-E)

Ad fraud crisis: $71.37 billion in ad spend expected to be wasted in 2024 Premium Story

89% of Indian business leaders embrace AI for visual content creation, reports Canva

Infobip introduces RCS Business Messaging Solution for telcos and enterprises

Yamaha’s ‘Call of the Blue’ campaign accelerates its efforts to capture the aspirations of India’s young, urban riders amidst a price-driven two-wheeler market.

Riding the premium wave! Yamaha’s ‘Call of the Blue’ gears up to redefine aspirations on two wheels Premium Story

India’s two-wheeler market is one of the largest in the world, with a variety of brands vying for attention in…

By Shailja Tiwari

December 12, 2024 08:00 IST

Suntek Energy launches TRUZON SOLAR with Mahesh Babu

Reportedly, the company’s latest TVC feature the actor highlighting the benefits of solar energy and educating the audience on its…

By BrandWagon Online

December 11, 2024 18:01 IST

Indian artists like Diljit Dosanjh, and trends like the ‘Asoka make up‘, went global

What India loved on Instagram in 2024: Global trends, regional hits, and rising stars

India’s regional music scene gained attention on Instagram in 2024, with songs from across the country driving millions of reels.

By Shailja Tiwari

December 11, 2024 15:20 IST

According to the report, Dream11 ranked first with a NewsScore of 76.41, bolstered by its extensive coverage and audience engagement in the gaming sector.

Dream11 was the most visible startup in 2024, OYO ranks second; Reveals report

OYO secured second place with a NewsScore of 68.33, driven by its innovations in hospitality, while BYJU’S ranked third with…

By BrandWagon Online

December 11, 2024 13:38 IST

Indian storytelling dominated the streaming conversation, with three of the top five most discussed shows being local productions

Festivals, streaming, and milestones: India’s 2024 social media trends revealed by Sprinklr

The festive season, particularly Diwali, became the focal point for brand engagement, with over 7.2 million conversations

By BrandWagon Online

December 11, 2024 10:53 IST

The rapid expansion of quick commerce (Q-commerce) in metro cities has led to a 28% drop in foot traffic to physical stores.

With 15 mins delivery, Amazon hops on the q-comm bandwagon

Pilot to begin in Bengaluru later this month

By Raghav Aggarwal

December 11, 2024 09:45 IST

On the spot with Ashit Kukian, CEO, Radio City Premium Story

Ad celebrates bonds formed through shared values

By Alokananda Chakraborty

December 11, 2024 09:30 IST

People from all walks of life undertake philanthropic activities to work in cause areas they resonate with

Blogger’s Park: Cause and effect Premium Story

Philanthropy can help build positive brand image

By Guest

December 11, 2024 09:16 IST

From innovative AI tools to integrated campaigns across channels, FCB Kinnect sets new benchmarks in advertising excellence.

FCB Kinnect leverages data-driven creativity to achieve 38% growth in 2024 Premium Story

‘Clients want a one-stop shop for creative solutions across platforms’

By Pallabi Dey Purkayastha

December 11, 2024 09:04 IST

Reportedly, Jain brings extensive experience in technology leadership, having worked with companies such as Tokopedia, Gojek, and TikTok.

ShareChat appoints Nitin Jain as CTO for ShareChat and Moj

From what is understood, Jain will oversee technological development and implementation across ShareChat and its short video platform Moj.

By BrandWagon Online

December 10, 2024 17:46 IST

YesMadam’s tone-deaf campaign: How trivialising mental health became a PR nightmare

This campaign by the company looks like a desperate bid to garner attention. While the company’s revenue from operations rose…

By Shailja Tiwari

Updated: December 10, 2024 18:52 IST

The collaboration is aimed at fostering open collaboration for Indian enterprises, open source developers

Global Internet traffic up 17%, gaming industry top cyber target, reveals Cloudflare 2024 report

Among the notable findings, Google retained its position as the most popular Internet service for the third consecutive year, followed…

By BrandWagon Online

December 10, 2024 15:25 IST

Honasa Consumer names Meetu Mulchandani as VP and head of Brand Factory

In her new role, Mulchandani will oversee the creation and development of new brands within Honasa’s portfolio, focusing on market…

By BrandWagon Online

December 10, 2024 13:17 IST

The company further clarified that the feature ensures privacy by restricting access to order history and order frequency.

Zomato launches ‘Recommendations from Friends’ feature for personalised food discovery

To enable the feature, users can provide access to their contacts on the app and manage who they see recommendations…

By BrandWagon Online

December 10, 2024 12:28 IST

SVOD audience falls 2% in India: Report

India’s subscription video-on-demand (SVOD) audience base has witnessed a slight decline, dropping by 2%, from 153 million in 2023 to…

By FE Bureau

December 10, 2024 11:44 IST

There is no change among the top three advertisers of 2024 since the previous year — HUL, Reckitt and RIL continue to reign supreme.

Verdict is clear: Mega merger unlikely to threaten WPP’s stupendous lead in India

There are other ticklish issues such as managing conflicts of interest that will inevitably arise from the agencies in the…

By Alokananda Chakraborty

December 10, 2024 10:54 IST

Speed thrills, but will it kill profitability for quick commerce? Premium Story

While aggressive marketing campaigns and lightning-fast delivery lure users, the underlying question remains: Is this model sustainable, or are we…

By Gopika Nair

December 10, 2024 08:00 IST

Key growth areas include online gaming and esports, projected to grow at 19.2% CAGR to Rs 39,583 crore by 2028, and the over-the-top (OTT) segment, which is forecasted to expand at 14.9% CAGR to Rs 34,992 crore.

India’s E&M industry set to hit Rs 3.65 lakh crore by 2028 with digital growth leading the way; Reveals PwC

India’s advertising market is set to expand at a 9.4% CAGR, rising from Rs 1,01,000 crore in 2023 to Rs…

By BrandWagon Online

December 9, 2024 18:26 IST

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