Page 93 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Brand Wagon

‘We started when the world shut down,’ how an executive turned entrepreneur to disrupt baggage monopoly

Brand Wagon

Prime Video banks on ‘Elevated Storytelling’ as India becomes global growth engine

Restored Guru Dutt classics set for theatrical release

How a school dropout built IPO-bound Milky Mist from scratch by removing milk from dairy

‘We are a 90-year-old startup’, says Cipla’s Achin Gupta as he balances between legacy, innovation and relevance

HDFC Bank, PhonePe launch Co-Branded Credit Card with UPI Integration

Wacoal India opens new store in Mumbai’s Borivali as part of expansion drive

Tata 1mg bets on AI and Bharat to stay ahead

Zepto enters consumer analytics with launch of Zepto Atom

Deepika and Ranveer turn grocery runs into primetime drama in JioMart’s new campaign

Diamonds, decks and data: Why Solitario partnered with Deltin

‘Strategic ‘sunset’ of the product range’, Jaguar claims rebranding not related to sales decline

HC directs Patanjali to take down ads disparaging Dabur Chyawanprash

Unilever bets big on GenZ to buy Dr. Squatch for $1.5B – Is Sydney Sweeney’s bathwater soap coming to India next?

PVR INOX to spend Rs 400cr for 200 more screens across India

‘You went to IIT for this?’ Meesho founders reflect on how two IIT engineers built a business out of ‘curiosity and willingness’

Advertising

In today’s times, there is need for creativity to demonstrate immediate impact rather than nuance, Khazanchi said, “ChatGPT is not a tool for creativity but rather of productivity.”

‘Technology will conquer you if you don’t conquer technology’ Premium Story

On the spot with Harvinderjit Singh Bhatia, CEO & Co-Founder, Radiowalla Network Premium Story

Marketing

Nykaa, growth plan, offline expansion, premiumisation, faster delivery, breakeven, revenue growth, BPC segment, Nykaa Fashion, e-commerce, Nykaa Now, House of Nykaa, Superstore

How Nykaa became the go-to launchpad for global brands Premium Story

India’s E-commerce market to reach $325 billion, consumer spending grows at 8.7%, reveals Deloitte report

Mira Kapoor launches Dhun Wellness after Akind —Shahid Kapoor calls it ‘Magic’

Media

As per an Ormax report, India’s OTT audience universe is 547.3 million, as of 2024. Of this, just around 27% or 150.6 million people are paid content users. The remaining 72.5% accesses only free content, largely on social media and YouTube

Spiritual content is opening up new avenues for OTT growth Premium Story

Sony Pictures Network India appoints Rajaraman S as head of content strategy

Netflix brings WWE ‘Raw’ live to streaming in landmark $5 billion deal

Gaming

FIFA, GTA 5, Minecraft to Call of Duty: Top 10 popular games hackers are using to launch cyberattacks

Game of the Week: Hitwicket Cricket Game 2024

Fantasy sports success linked to skill, not chance; reveals study

Digital Marketing

Social Beat will assist in executing creative campaigns to boost Khazana Jewellery’s online engagement

Khazana Jewellery assigns digital mandate to Social Beat

Tonic Worldwide onboarded as digital partner for Waman Hari Pethe

BrandWagon AdTalk with Jajabor Brand Consultancy’s Upasna Dash

Martech

While challenges such as data quality and ethical concerns remain, it seems as if the potential benefits far outweigh the hurdles. (Image: Freepik)

Can AI supercharge Performance Marketing without crossing ethical lines?

Revidd launches AI FAST channel solutions for broadcasters in 14 countries

88% of Indian consumers abandon purchases due to information overload, reveals Accenture report

Will India’s chess triumphs help attract marketing dollars?

That despite the fact that India has supplied a steady stream of talented chess players to the global stage besides…

By Alokananda Chakraborty

Updated: December 23, 2024 11:29 IST

"In advertising, we often navigate the boundaries that define both effectiveness and empathy" Puri mentioned.

BrandWagon Adtalk with HRI’s Priyanka Puri Premium Story

Priyanka Puri, senior VP – Marketing, Hygienic Research Institute Pvt Ltd .talks to BrandWagon Online about the dos and don’ts…

By Gopika Nair

December 14, 2024 11:45 IST

While how we perceive content might vary, the pulse of family-centric content drives emotions and creates a magical connection with its audiences

The rise of family-centric OTT content: A game-changer in streaming

In this era dominated by personalised and solitary media consumption, a pivot towards shared experiences has become more pronounced.

By Guest

December 14, 2024 09:25 IST

As per claims made by the company, the programme includes hands-on training where participants will work on real-world projects. (Image: Linkedin)

Dentsu India under ED investigation for alleged money laundering; report

Reportedly, raids were conducted by the ED at 19 locations in Mumbai, Delhi, and Gurugram

By BrandWagon Online

December 13, 2024 16:10 IST

Budget constraints (43%) and a lack of deep knowledge about online advertising (49%) are among the top hurdles smaller businesses still face.

8 out of 10 SMBs prefer online ads over traditional methods, report shows

About 74% of SMBs say AI-driven targeting is their key to precision and cost efficiency.

By BrandWagon Online

December 13, 2024 15:34 IST

The league, featuring top players from Indian and international hockey, will be broadcast in multiple languages across the network’s channels.

Sony Sports Network secures Hockey India League telecast rights for three years

The upcoming HIL season kicks off on December 28, 2024, with matches set to take place in Rourkela and Ranchi

By BrandWagon Online

Updated: December 13, 2024 13:04 IST

From groceries to growth: Kroger and Albertsons harness retail media to outplay the competition.

Failed merger drives Kroger and Albertsons toward advertising ventures

Retail media emerges as Kroger and Albertsons’ growth engine after merger fallout.

By Reuters

December 13, 2024 12:11 IST

Brands embrace Squid Game's cultural phenomenon to craft campaigns that resonate with fans and drive engagement.

Brands play the game! Squid Game Season 2 inspires strategic collaborations

Ready to play? Brands like Knorr, Duolingo, and Crocs bring Squid Game’s iconic themes to life with creative collaborations ahead…

By BrandWagon Online

December 13, 2024 10:06 IST

Zomato, Swiggy, Zepto, Bistro, Blinkit, quick food delivery, quick commerce, food delivery app, restaurant partners, canteen service

Blinkit enters quick food delivery market with Bistro

Will compete with Zepto’s Cafe & Swiggy’s Bolt

By Raghav Aggarwal

December 13, 2024 09:35 IST

What Zepto Café needs to succeed in a new market Premium Story

Zepto Café accelerates growth with standalone app and nationwide expansion

By Raghav Aggarwal

Updated: December 17, 2024 10:48 IST

Omnicom-IPG merger. (This is an AI image generated with DALL-E)

Omnicom-IPG Merger: What do they stand to gain or lose? Premium Story

Promising to combine two titans’ expertise in media, creative, and digital services, the merger is being touted as a win…

By Gopika Nair

December 13, 2024 08:00 IST

Reportedly, Volcán de Mi Tierra tequila is now available at select locations in Goa, Haryana, Mumbai, and airports in India.

Volcán de Mi Tierra Tequila launches in India with prices starting at Rs 10,267

According to the company, the brand’s range includes Blanco, Reposado, Cristalino, and Volcán X.A, which are crafted using traditional methods…

By BrandWagon Online

December 12, 2024 17:34 IST

Reportedly, Peppy remained bootstrapped until May 2024, when it raised a pre-seed funding round of $500,000

Bhuvan Bam launches Peppy, a sexual wellness and pleasure D2C brand

Actor and digital content creator Bhuvan Bam has joined the company as a co-founder and investor.

By BrandWagon Online

December 12, 2024 15:28 IST

MediBuddy launches #WinOverWinter campaign to address winter health challenges

Reportedly, the campaign is conceptualised and produced by MediBuddy’s in-house creative team.

By BrandWagon Online

December 12, 2024 14:35 IST

The service is free for the first five days after subscription, after which a charge of Rs 2 per day applies

Tata Play launches Tamil devotional platform, Deiveegam

Deiveegam offers a range of Tamil devotional programming, including mythological shows such as Original Ramayan, Adhi Parasakthi, Uttar Ramayan, and…

By BrandWagon Online

December 12, 2024 12:14 IST

According to a Redseer report, the sector has crossed $200 million in revenue, with significant headroom for expansion.

Short video platforms rebound with new monetisation strategies

Take a different route from global majors like YouTube Shorts and Instagram

By S Shanthi

December 12, 2024 10:48 IST

Swiggy raises the bar with One BLCK, a premium membership for ultimate convenience and perks

Swiggy launches new invite-only membership programme

Swiggy unveils premium invite-only membership, redefining convenience and exclusivity.

By Raghav Aggarwal

December 12, 2024 09:54 IST

Zepto raises $350 million funding in largest domestic fundraise

Zepto to launch separate app for Cafe unit

Zepto Cafe’s standalone app aims to redefine quick food delivery across India.

By Raghavendra Aggarwal

December 12, 2024 09:42 IST

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