Page 91 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Brand Wagon

‘We started when the world shut down,’ how an executive turned entrepreneur to disrupt baggage monopoly

Brand Wagon

Dhoni-backed Garuda Aerospace gears up for global exports and market listing

Why the NGT is going after Gutkha and Pan Masala companies

After hours with Jitin Bhasin, Founder & CEO, SaveIN

Brands tap into ‘Fake Wedding’ trend for unique engagement, but experts advise caution

Why Hyundai won’t go down the Honda/Renault road Premium Story

Streaming giants are pressing play on hybrid monetisation to cater to diverse preferences Premium Story

After hours with Rajesh Aggarwal, Managing Director, Insecticides (India) Limited Premium Story

Zee goes back to ‘Z’ in brand makeover Premium Story

From Qualcomm roots to unicorn heights: Netradyne’s AI driver safety revolution Premium Story

Quick commerce drives sexual wellness boom Premium Story

FE Exclusive: Neytt’s Sivan Santosh speaks on grabbing Met Gala spotlight, South Indian craftsmanship

Turkey’s big fat Indian wedding market stares at a Rs 770 cr loss

After hours with Abraham Thomas, CEO, BIG FM

Myntra doubles down on content strategy with Glamstream

Watch it, want it, buy it: Myntra rolls out shoppable video feature ‘Glamstream’

Prada in hot water over Kolhapuri Chappals: PIL filed in Bombay HC

NODWIN Gaming to bring Esports World Cup to South Asian audiences

Advertising

The main campaign film is animated and emphasizes the contrast between India’s recent white-ball dominance and the elusive red-ball success in England.

Sony Sports Network kicks off campaign for India-England Test series starting June 20

OpenAI to make Super Bowl advertising debut with TV spot

Radio ads skyrocket 80% in 2024 – Top brands, sectors, and cities revealed!

Marketing

How Re 1 candy silently conquered a Rs 6,000cr market

India’s gin story: Local brands infuse British spirit with desi tadka

Sadhguru’s meditation app surges—Can it sustain beyond the hype?

Media

Telugu cinema remained dominant, with four films in the monthly top ten, while L2E Empuraan became the first Malayalam film of the year to break into the list.

Box Office slips in March, but 2025 still up 9% over last year: Ormax Media

JioStar raises channel bouquet prices by 18%

Blogger’s Park: Short-term campaigns are reshaping brand and consumer engagement Premium Story

Gaming

NYT Connections September 27, 2025 hints and answers: Here is everything you need to solve the puzzle

NYT Connections June 23, 2025 hints and answers here: Check out the solution

Spolto closes $1 million funding round to grow digital sports presence in India

How regulatory limitations have led to the growth of offshore betting companies

Digital Marketing

BrandWagon AdTalk with Teachmint’s Omkar Joshi Premium Story

QYOU Media integrates with Chtrbox for global expansion of influencer marketing operations

Team Pumpkin bags digital marketing mandate for Casio Electronic Musical Instruments

Martech

Semrush’s acquisition of Third Door Media aims to strengthen resources for digital marketers with expanded content and tools.

Semrush acquires Third Door Media, expands educational offerings for marketers

Consolidating martech stacks; the key to high ROI for organisations Premium Story

mFilterIt launches TickR to aid advertisers in meeting Supreme Court’s ad compliance mandate

In a significant move aimed at ensuring safer gaming practices, the All India Gaming Federation (AIGF), the Federation of Indian Fantasy Sports (FIFS), and the E-Gaming Federation (EGF) have jointly signed a ‘Code of Ethics’ (CoE).

Why India’s gaming content creator ecosystem has become pivotal for brands

The vast majority of gaming audiences in India are Gen Z and millennials, a demographic that’s both difficult to capture…

By Guest

December 21, 2024 10:00 IST

The grand finale, airing on January 10, 2025, will feature a final showdown and an immersive photography exhibition at Museo Camera.

National Geographic India brings back #nofilter by IndiGo with Imtiaz Ali and Raghu Rai

Judges Imtiaz Ali, filmmaker, and Raghu Rai, photographer, will critique and guide participants as they compete for the top spot.

By BrandWagon Online

Updated: December 20, 2024 17:34 IST

Furthermore, Gaurav Dwivedi, CEO, Prasar Bharati, Jayant M. Mathew, executive editor and director, The Malayala Manorama and Aroon Purie, chairman and MD, TV Today, were inducted into the IBDF Board.

Kevin Vaz named the new president of IBDF

Rajat Sharma, chairman, India TV, Gaurav Banerjee, MD and CEO, Sony Pictures Networks India, and R. Mahesh Kumar, MD, Sun…

By BrandWagon Online

December 20, 2024 15:44 IST

Ravindra Jadeja joins AS-IT-IS Nutrition for ATOM range campaign

The campaign, with its tagline ‘Legends paida nahi hote, mehnat se banaye jaate hain,’ brings Jadeja front and centre to…

By BrandWagon Online

December 20, 2024 15:27 IST

S Chockalingam (Chocka), Co-founder and Director, OPN Advertising

We wanted CSK to stay true to being a team owned by fans: S Chocka, OPN Advertising

The adlander credits the freedom given to the agency by the team owners for the birth of #WhistlePodu and several…

By Gokul Krishnamoorthy

December 20, 2024 13:06 IST

Online games: Humongous increase in GST has not met its objectives

The global gaming industry is valued at $300 billion, making it four times larger than the combined revenue of the…

By Guest

December 20, 2024 10:08 IST

Campaign’s relatability adds charm to storytelling

On the Spot with Peeyush Bachlaus, chief marketing officer, HIL Limited Premium Story

In today’s world, where information is available at the click of a button, travel & holiday booking apps face challenges…

By Alokananda Chakraborty

December 20, 2024 09:58 IST

In this interview, he talks to Toshiro Agarwal about the challenges small players face when they start making their way through offline channels.

Pilgrim’s Anurag Kedia on offline growth and consumer loyalty Premium Story

“Beauty and skincare brand Pilgrim, which started its life online, is putting its might behind offline expansion at the moment,”…

By Toshiro Agarwal

December 20, 2024 09:47 IST

Winter calls,Voltas answers with all-weather AC campaign

The Hot & Cold ACs are presented as a solution for maintaining comfort in diverse weather conditions.

By BrandWagon

Updated: December 23, 2024 11:59 IST

This initiative is part of Lay’s #WaysToLays campaign.

Lay’s maps out Delhi in a maze, leads to food truck

The ad uses the city’s intricate road network to connect with Delhi’s cultural vibe, placing the Lay’s Food Truck at…

By BrandWagon Online

December 19, 2024 17:10 IST

His track record of delivering results aligns with Zepto Café’s vision to establish itself as a key player in India’s competitive food tech sector, the company added.

Zepto appoints Shashank Shekhar Sharma as CXO of Zepto Café

Zepto has announced the promotion of Shashank Shekhar Sharma as the chief experience officer, Zepto Café, effective December 2024.

By BrandWagon Online

December 19, 2024 15:35 IST

ICICI Lombard introduced the song first to its sales team and employees through WhatsApp and social media channels.

ICICI Lombard drops AI-generated anthem ‘Jeet Ka Vishvas’ to power up sales teams

Reportedly, the song is created entirely using Generative AI, celebrates the role of sales professionals in business.

By BrandWagon Online

December 19, 2024 15:26 IST

YouTube strengthens enforcement against clickbait, targets misleading titles and thumbnails

YouTube to tackle misleading clickbait in India

From what is understood the initiative is aimed at improving transparency and accuracy, Google revealed through a blog post.

By BrandWagon Online

December 19, 2024 15:03 IST

A snippet from the campaign. (Source: Instagram)

Bhuvan Bam stars in Myntra’s latest campaign with Youthbeat

From what is understood, the campaign showcases Bhuvan Bam leveraging his popular sketch format to showcase FWD’s collections.

By BrandWagon Online

December 19, 2024 11:01 IST

Tools like AI Convert have recorded a revenue increase of 235% from the previous year, the report added.

92% use AI, regional content grows 139% in 2024; Report

Furthermore, it also revealed that over 92% of content creators are now leveraging AI-powered tools to enhance efficiency, with productivity…

By BrandWagon Online

December 19, 2024 10:15 IST

Is India ready for neuroscience-backed advertising? (AI Image: Ideogram)

Is India ready for neuroscience-backed advertising? Premium Story

Neuromarketing tools such as eye tracking, facial coding, and functional magnetic resonance imaging can bridge the gap between consumer intent…

By Gopika Nair

December 19, 2024 08:00 IST

swiggy, instamart, industry, zepto, blinkit, zomato, quick commerce

Sukhbir turns InstaSanta in Swiggy Instamart’s 10-minute festive gifting campaign

The campaign’s centerpiece is an ad film starring Sukhbir as InstaSanta.

By BrandWagon Online

Updated: December 18, 2024 18:49 IST

A snippet from the ad. (Source: YouTube)

Bakingo launches Christmas ad campaign titled Magic in Every Bite

Reportedly, the film is being showcased across digital platforms, including YouTube, Instagram, and Facebook.

By BrandWagon Online

December 18, 2024 15:40 IST

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