From cricket fields to fitness floors! Preity G Zinta, Shubman Gill, Mark Sellar, and Deke Smith to launch DRIVE FITT, India’s 24/7 gym with a cricket twist
Aditya Birla Capital’s Darshana Shah on the need for financial inclusion and transparency Premium Story
Gaurav Trivedi named CEO of Prasar Bharati His appointment, with effect from the date he assumes charge of the office, is for a term of five years By BrandWagon OnlineNovember 14, 2022 15:55 IST
2baconil rolls out its #BreakupwithSmokeBreaks campaign The campaign was conceptualised and executed by Zero Gravity Communications. By BrandWagon OnlineNovember 14, 2022 15:28 IST
Smytten celebrates its seventh anniversary with launch of #7ReasonsToGetSmytten campaign As part of the campaign, the company has released a digital film that highlights seven reasons why customers get ‘smitten… By BrandWagon OnlineNovember 14, 2022 13:55 IST
CEAT Ltd names Lakshmi Narayanan B as its chief marketing officer Narayanan will spearhead the marketing initiatives of the company across all passenger vehicles, the company said By BrandWagon OnlineNovember 14, 2022 12:39 IST
Team Pumpkin acquires social media mandate for BuddsBuddy As part of the digital mandate, the agency will handle the social media marketing duties for BuddsBuddy and help in… By BrandWagon OnlineNovember 14, 2022 10:48 IST
Tata Play Binge to increase OTT platforms to 25 this fiscal The company claims that its OTT platform currency has 10 lakh customers. By Harshika TripathiUpdated: November 14, 2022 10:25 IST
Nickelodeon launches its #NickChildrensDayFUNda campaign It claims that kids can order these special treats via food delivery platforms, Swiggy and Zomato as part of the… By BrandWagon OnlineUpdated: November 14, 2022 10:28 IST
How to make consumers ‘click’ via word-of-mouth Therefore, for a brand to be successful, a creative campaign is no longer enough: it must be crafted in a… Updated: November 14, 2022 10:21 IST
Muscle & Strength India expands to new cities in north India According to the brand, around 50 percent share of the business was acquired from the northern region of the country By BrandWagon OnlineUpdated: November 13, 2022 16:24 IST
Musk to probably bring back Twitter Blue; worried as Twitter loses advertisers and subscribers On Thursday, in his first companywide email, Musk warned that Twitter would not be able to “survive the upcoming economic… By ReutersNovember 13, 2022 15:29 IST
Reliance Jio named the strongest telecom brand in India: Report The Mukesh Ambani-owned company was followed by Bharti Airtel and Vodafone Idea Ltd, and BSNL, the report added By BrandWagon OnlineUpdated: November 13, 2022 15:04 IST
Chai Pe Charcha with BrandWagon I sometimes prefer going out even without my mobile, so that no one can call and divert my attention By Harshika TripathiUpdated: November 13, 2022 17:32 IST
Playbill halts all Twitter activity amidst platform mismanagement In his first weeks of ownership, the tech billionaire fired half of the company along with executive leadership, and disabled… By BloombergNovember 13, 2022 11:02 IST
Hybrid OTT Monetisation Models: The Best Route to Profitability Discovery has a two-level AVOD and an SVOD model. Viewers can watch ad-supported content, pay an intermediate amount to get… Updated: November 13, 2022 10:26 IST
Time for platform agnostic content: An idea that can be adaptable to digital, events, activations We get our dopamine fixes from social media and cheer for its glory. And at the same time, Clubhouse witnessed… November 12, 2022 13:18 IST
BrandWagon Ad Talk with White Rivers Media’s Mitesh Kothari The social media space can be a bit overwhelming as it gives brands the potential to grow among audiences and… By Harshika TripathiUpdated: November 14, 2022 15:27 IST
For your ears only Clearly, the country’s hunger for podcasts has deepened over the past few years becoming the millennial and Gen Z’s go-to… By Akanksha NagarUpdated: November 12, 2022 11:28 IST
After hours: An interview with Vamsi Krishna, CEO and Co-founder, Vedantu The entrepreneur in me has always been inspired by the growth of the sector, alongside the tech innovations that influence… By Banasree PurkayasthaUpdated: November 12, 2022 10:47 IST
‘This isn’t just my dream come true, it’s theirs too…’ Young techie gives parents special tour of her Microsoft US office
