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Campaign Decoded: Prega News highlights the balance of personal and professional responsibilities with #SheCanCarryBoth Premium Story
The Red Bull Academy Programme ropes in Pepe Jeans London as title partner for the 2024 F1 Academy season
78% of Indian consumers prefer personalised ads, reveals Consumer Perceptions of Ads on Streamers Survey 2024
LKS report highlights recent developments in GoM report and urges fair taxation framework for online gaming sector
Flipkart unveils 7-Day campaign called ‘Price Match Guarantee’ According to the marketplace, once the customer makes the purchase on the Flipkart platform and finds a lower price on… By BrandWagon OnlineDecember 16, 2022 17:30 IST
Prime Video announces a theatrical co-production starring Vicky Kaushal As per the release, the movie features Vicky Kaushal in the lead, is directed by Anand Tiwari, and produced by… By BrandWagon OnlineDecember 16, 2022 15:38 IST
Swiss Beauty launches MERAWEDDINGBFF campaign for bride, bridesmaids Swiss Beauty has divided the campaign into two aspects – The Bride’s Journey and The Bridesmaids Tribe. By BrandWagon OnlineDecember 16, 2022 13:38 IST
Ecommerce to grow three times faster than offline, reveals Redseer Strategy Consultants report In consumer electronics categories with high online penetration, DNBs are now not just digital leaders but also market leaders. By BrandWagon OnlineDecember 16, 2022 12:18 IST
OML Entertainment’s comedians enter other comedy-based expansive avenues According to the company, 2022 saw OML individuals such as Zakir Khan perform and sell out the Beacon Theatre at… By BrandWagon OnlineDecember 16, 2022 11:24 IST
Amazon remains bullish about its wholesale B2B marketplace in India During the latest season of Amazon’s annual shopping event the business saw around 50% jump in its customer base and… By Akanksha NagarDecember 16, 2022 09:37 IST
Can self-regulation tackle the menace of marketing to kids These announcements come amid increased scrutiny on how foods and beverages companies market products high in salt, sugar and fat… By Geetika SrivastavaUpdated: December 16, 2022 09:33 IST
Five new platforms to be mastered for neo-marketing and communication For marketers and communicators, the underlying thought is that we’re heading now toward a future in which it’s about reaching… December 16, 2022 08:30 IST
Joy launches its ‘#JustEmpowerOne’ campaign for empowering acid attack survivors. To spread awareness and garner support, the brand claimed that it has tied up with ShareChat and MOJ to promote… By BrandWagon OnlineDecember 15, 2022 18:03 IST
HDFC Life rolls out its campaign for annuity The campaign will be shown across multi-media such as television, digital, and over-the-top (OTT) platforms By BrandWagon OnlineDecember 15, 2022 16:35 IST
Loco appoints new co-founders, Chetan Dhembre and Firasat Durrani Durrani and Dhembre’s continued contribution has been integral to Loco’s growth, the founders said. By BrandWagon OnlineDecember 15, 2022 14:53 IST
Mamaearth expands its omnichannel with 35 exclusive brand outlets For its venture in the brick-and-mortar segment, the company has appointed Ankur Chaudhary to lead the exclusive brand outlet (EBO)… By BrandWagon OnlineDecember 15, 2022 13:59 IST
Apis India launches #ShuddhAurSaccha campaign for its honey The campaign is being launched across various platforms including TVC, digital promotion, radio campaign, outdoor marketing, among others, it claimed By BrandWagon OnlineDecember 15, 2022 12:48 IST
US Senate follows suit to ban TikTok on government-owned devices The Biden administration has been attempting to forge an agreement with TikTok that would allow the video-sharing site to keep… By BloombergDecember 15, 2022 11:41 IST
Monginis rolls out brand campaign featuring Ayushmann Khurrana The campaign was conceptualised and created by 82.5 Communications. By BrandWagon OnlineDecember 15, 2022 10:45 IST
Biden administration proposes ban on misleading Medicare ads The ads have targeted older Americans and, in some cases, convinced them to sign up for plans that don’t cover… By Associated PressDecember 15, 2022 09:58 IST
From Yves Saint Laurent, Bulgari to Balenciaga; fashion’s rough moments with advertising Whether it’s fashionable or outrageous, society remains divided when it comes to these ads. By Anushree BhattacharyyaUpdated: December 15, 2022 10:14 IST
Pepsi partners with HUEMN; launches clothing collection featuring Sara Ali Khan The collection will be showcased through an on-ground fashion show in Mumbai on 17 December 2022, it added. By BrandWagon OnlineDecember 14, 2022 18:22 IST
Dyson Hot+Cool HP2, HP1 next-gen air purifiers launched in India: Check price, filter spec, features, colours and more
