TAC collaborates with MICA; introduces leadership and management development programme on performance marketing
Wait & watch on metaverse Indian brands are yet to leverage the potential of metaverse By Christina MonizUpdated: November 25, 2022 11:04 IST
Bisleri’s journey in India — when a brand became a category As a brand, Bisleri is a placeholder for bottled water, which means that every time you ask for a bottle… By Alokananda ChakrabortyNovember 25, 2022 10:34 IST
Twitter to start general amnesty for suspended accounted next week onwards Last week, Musk, the world’s richest person, reinstated some previously suspended accounts, including former U.S. President Donald Trump, satirical website… By ReutersNovember 25, 2022 10:12 IST
Work That Speaks | Ad Reviews | 18 To 24 Nov 2022 Brands that cut through: Byju’s, ICICI Bank, Hindware, Vivo, Get-A-Whey, Damensch, Sports18, Nourish, Reliance Trends. November 25, 2022 09:33 IST
ONDC to democratise e-commerce in India: Report A report by Publicis Groupe and Digital India Foundation offers some directions to brands on leveraging the govt’s Open Network… By Akanksha NagarNovember 25, 2022 08:31 IST
Mullen Lintas Mumbai bags creative mandate for Saffola Honey and Soya ranges As per the company, the agency has set up a new multi-disciplinary team to handle the mandate for the new… By BrandWagon OnlineNovember 24, 2022 17:52 IST
CommerceIQ appoints Varun Srivastava as VP engineering, India According to the company, Srivastava will report to Prasun Kumar, global head of R&D and site lead, CommerceIQ. By BrandWagon OnlineNovember 24, 2022 17:05 IST
FIFS adds Choic11 and Kubera Fantasy to its startup category The new members will get to network and collaborate with operators in India, get access to fundraising and investment opportunities,… By BrandWagon OnlineUpdated: November 24, 2022 15:33 IST
27% of users between the age groups of 45-54 and 19% in the age group of over 55 are engaging with the casual gaming category: Report For various categories of gaming, the report observed that 30% of gamers enjoy strategy games, which makes it the most… By BrandWagon OnlineNovember 24, 2022 14:24 IST
WebEngage strengthens its management with the appointments of Hetarth Patel, Shreya Trivedi, and Apurva Chawla Hetarth Patel was appointed as the ice president, MENA, and managing director, UAE; Shreya Trivedi was appointed as chief of… By BrandWagon OnlineNovember 24, 2022 13:02 IST
Wondrlab names Bhavesh Kosambia as company’s content lead As part of his role, he will be responsible for leading a set of key accounts and talent, the company… By BrandWagon OnlineNovember 24, 2022 12:04 IST
Work That Speaks: Top 10 Ads October 2022 Brands that cut through: Milton, Gemini, Coca Cola, Polycab, realme, Star Sports, Pepperfry, CEAT, Mumbai Police, HP, Tasva, TrueCaller, Sabhyata. Updated: November 24, 2022 12:50 IST
Gucci’s creative director Alessandro Michele steps down to pave way for the newer generation Michele, 49, helped turn the Florence, Italy-based brand into a fashion behemoth that neared €10 billion ($10.3 billion) in sales… By BrandWagon OnlineUpdated: November 24, 2022 12:46 IST
Nintendo Switch makes its biggest debut globally Now five years old, Nintendo’s Switch console relies on big game launches to maintain momentum for its software and hardware… By BloombergUpdated: November 24, 2022 10:35 IST
As FIFA plays foul, how will this impact one of its oldest sponsors, Budweiser Budweiser recently took to Twitter to announce that the winning nation will get to take away the beer By Anushree BhattacharyyaUpdated: November 24, 2022 10:30 IST
Home Credit India appoints Bhrigu Sehgal as chief sales officer The appointment was undertaken in an effort to strengthen the evolving retail business ecosystem, the company claimed By BrandWagon OnlineUpdated: November 27, 2022 17:15 IST
Orion awards its digital creative mandate to FoxyMoron According to the company, the business will be handled out of the agency’s Gurgaon headquarters. By BrandWagon OnlineUpdated: November 23, 2022 17:18 IST
vivo launches its CareWithJoy campaign in partnership with FCB India Through the campaign, the company aims to highlight how the brand is committed to doing all it takes to bring… By BrandWagon OnlineNovember 23, 2022 16:32 IST
Uber taps more H-1B talent as pay packages exceed $350,000: Check salaries of engineers, data scientists, managers and others
