Brand Wagon PhysicsWallah’s Rs 31,000 cr story: Why Alakh Pandey thrived and Byju’s didn’t Brand Wagon
Piramal Finance aims to tackle financial exclusion in tier-2 and tier-3 cities with its lending solutions
Centrum introduces the #LookDeeper campaign, urging women to contemplate their body’s genuine internal needs
Women-led D2C brands post 54 times growth in transactions in 2023 vs 2022, reveals Simpl Checkout Scan
GoKwik acquires Shopify app Return Prime to enhance global eCommerce solutions and expand market reach
AkzoNobel rolls out its ‘Ghar ka Champion’ TVC The campaign was conceptualised by Mullen Lintas Delhi, and it features Ashutosh Rana and Ishaan Khattar. By BrandWagon OnlineDecember 19, 2022 12:52 IST
Bajaj Almond Drops Hair Oil unveils Kiara Advani as brand ambassador for new campaign The campaign which aims to connect the brand with young women to further consolidate its market lead in the segment, the company said By BrandWagon OnlineDecember 19, 2022 12:02 IST
Tata Play Binge introduces ReelDrama on its subscription packs One of the ideas behind Tata Play Binge is to bring to the fore diverse content from various cultures of… By BrandWagon OnlineDecember 19, 2022 11:02 IST
A monster makeover Shifts in recruitment ecosystem have forced Monster.com to rebrand By Christina MonizDecember 19, 2022 10:29 IST
Spice route Can Licious grab a bite of the low-margin category? By Akanksha NagarDecember 19, 2022 10:02 IST
After Hours with Rakesh Kaul, CEO and Whole Time Director, Hindware Home Innovation My weekend schedule now also includes practicing meditation, which I feel helps me in being more composed and balanced. By Geetika SrivastavaUpdated: December 19, 2022 09:55 IST
Recode Studios ends FY22 with net revenue of Rs 15 crore, while net profit stood at Rs 48 lakh The private label of the brand accounts for 75% of the total revenue, while third party brands account for the… By Harshika TripathiUpdated: December 23, 2022 12:31 IST
Influence Trends 2023 brands should care about. With over two billion active users on social media, it can be difficult for b 2022 rands to cut through… December 18, 2022 17:48 IST
Ariel rolls out its #CelebrateEqual campaign to drive gender equality Through the #CelebrateEqual film, the company raises a question – ‘is it truly a celebration if it’s not equal?’ By BrandWagon OnlineDecember 18, 2022 16:38 IST
BrandWagon Ad Talk with Jungle’s Shai Samtaney There’s no one-size-fits-all solution anymore—brands are looking at building customer loyalties with very specific target audiences in mind, and ads… By Harshika TripathiDecember 18, 2022 15:11 IST
John Carmack resigns from Meta, claiming lack of efficiency as cause The games industry veteran said in his resignation note that he’d long been frustrated by the poor operational efficiency of… By BloombergUpdated: December 18, 2022 13:50 IST
Twitter to reinstate more accounts over next 30 days Earlier this week, the social network suspended the accounts of several prominent journalists — including from the Washington Post, CNN,… By BloombergDecember 18, 2022 12:02 IST
How 5G will give an impetus to mobile marketing in India This technology is single-handedly going to eradicate annoyance with ads. Updated: December 18, 2022 11:04 IST
L’Oréal announces strategic appointments for Rasika Malhotra, Roshni Wadhwa Rasika Malhotra has been appointed as HR director – India and Wadhwa has been elevated to HR transformation director –… By BrandWagon OnlineDecember 18, 2022 09:41 IST
Anyone can be a creator: The democratisation of live streaming Live streaming opens up several opportunities across the content, media and entertainment industry. December 17, 2022 17:04 IST
Chai Pe Charcha with BrandWagon The internet has transformed the tv series into incredible works of art and craftsmanship. By Harshika TripathiDecember 17, 2022 14:08 IST
Accelerated growth with PC as gamers seek more immersive/better gaming experiences There are several reasons why gamers are migrating to PCs instead of using their mobile phones December 17, 2022 09:30 IST
Russell Barrett to move from BBH India Barrett has been with BBH for 12 years and has been instrumental in making BBH India. By BrandWagon OnlineDecember 16, 2022 18:30 IST
