Page 2 of Brand Wagon

James, a Malaysian-born entrepreneur, founded First Brands in 2013 and expanded the company through a string of debt-financed acquisitions, buying…

According to the media organisations, the move shadows consumers increasingly turning towards YouTube and other social media platforms for music…

The brand aims to capture 20% of India’s single malt whisky market within two years and sell 10,000 cases in…

Apple’s slick marketing has not just generated fandom for the iPhone but also doubled its market share in the last…

The report further reveals that Indians face an average of 12 scam attempts per day, across texts, emails, and social…

The employees have alleged “corporate governance failures, lack of transparency, delayed employee dues and vendor payments”, and pointed to pending…

The fast food company is also adding muscle to its app ecosystem, while expanding its current footprint of 444 stores.…

Nestlé India won in the Food & Beverages category, while Gabit secured the award in Consumer Electronics. Leading agencies Ogilvy…

The court noted that unauthorised use of the widely recognised ‘Jio’ brand was likely to cause significant harm to RIL’s…

However, this surge isn’t staying confined within India’s borders. Indian design sensibilities are increasingly shaping luxury aesthetics worldwide. Prada’s reinterpretation…

For more than a decade, Cadbury’s advertising leaned into the world of romance and sophistication. Dairy Milk Silk with its…