Page 159 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Alakh Pandey’s PhysicsWallah became the face of the new era - profitable, Hindi-first, and affordable.

If Day 1 of WWDC was about expanding surfaces, Day 2 was about deepening experiences.

Beyond the interface: Apple’s quiet WWDC 25 Day 2 updates marketers shouldn’t miss

Until a proper framework is in place, there is no right answer to questions in a business which piggybacks on fear and blind faith, making it a clear ground to feed manipulation based on non-scientific methods. ( AI image created with Ideogram)

How ‘meri shaadi kab hogi’ dilemma fueled a $163 mn FaithTech market; but legal vacuum remains a concern

Rush positions itself as a skill-based gaming platform, a distinction that continues to be tested as regulatory developments evolve across the real-money gaming sector.

Rush by Hike launches campaign featuring Krushna Abhishek

Nevertheless, the foundational norms established by Gillette’s early campaigns remain largely intact.

‘The First Great Anti-Hair Movement’: Body hair wasn’t an issue until Gillette said it was

Where to watch Mahashivratri 2025 Live: JioHotstar to stream aartis, meditations and performances

Parents by her side at the pitch, Dorabi founder lands Rs 1 crore Shark Tank deal

Connekkt Media acquires Hollywood marketing agency Mob Scene

‘I started acting the day my periods began’ Kiara Advani in Stayfree’s new campaign | Watch now

DTH giants Tata Play and Airtel Digital TV to merge? Here’s what you need to know

Zara exits Mumbai’s Fort area: What led to the closure of its iconic store

Why isn’t Telegram taking online safety seriously? Australia slaps nearly $1 million fine

Zepto enters consumer analytics with launch of Zepto Atom

Deepika and Ranveer turn grocery runs into primetime drama in JioMart’s new campaign

Diamonds, decks and data: Why Solitario partnered with Deltin

Coffee, here? Tata Coffee Grand’s new campaign says ‘It’s Too Cool to Have It Solo’

Biryani Blues raises $5 million to fuel expansion, eyes 100 new outlets

Advertising

Fizz, fame, and Vicky Kaushal: Appy Fizz unveils ‘The One, The Only’ campaign

Prasanth Kumar re-elected as president of AAAI, Rana Barua elected vice president

Uber is looking to engage an older consumer segment Premium Story

Marketing

‘No structured creative evaluation tool exists—until now,’ says Aptech’s Sandip Weling on Creval

Abhishek Bachchan becomes co-owner of ICC-sanctioned European T20 Premier League

Belson Coutinho takes over as COO at Akasa Air

Media

PVR INOX posts Rs 68.1 crore profit in Q3, reports highest-ever ticket prices and ad revenue

Prime Video launches Channel K, new add-on subscription for Korean entertainment in India

Tactical shift: Punit Goenka stoops to conquer Premium Story

Gaming

ASCI, gaming bodies unite to close the door on illegal betting ads

Gaming cos innovating to survive 28% GST burden

Taxing times for online gaming

Digital Marketing

The agency won the mandate following a global multi-market, multi-agency pitch

Havas Media Network India bags integrated media mandate for inDrive

Hotstuff and Genesis collaborate to work on the digital mandate of Goeld Frozen Foods

BrandWagon Ad Talk with SoCheers’ Mehul Gupta

Martech

For the third quarter of 2024, the company expects total revenue between $137 million and $139 million and adjusted EBITDA between $48 million and $50 million

Integral Ad Science posts 14% revenue growth in Q2 2024, updates annual financial forecast

Technology: Enabler or enemy?

Schneider Electric India’s Rajat Abbi on being digital first in its marketing strategy besides driving sustainability goals Premium Story

Regional cinemas: The new box office titans of Indian cinema

In 2023, film releases grew 11% compared to 2022. Reportedly, the highest number of films were released in Telugu (317),…

By BrandWagon Online

July 24, 2024 19:00 IST

With the tagline ‘Yeh baarish phir se aayi hai, saath apne pakode ka mausam laayi hai’ the ad taps into the nostalgia of rainy days spent enjoying homemade pakodas.

When it rains, it pours pakodas! Adani Wilmar’s monsoon campaign

Fortune has also rolled out a television commercial (TVC) that continues the monsoon theme

By BrandWagon Online

July 24, 2024 17:30 IST

Sony Sports Network claims to rekindle cricket rivalry with the live broadcast of India’s tour of Sri Lanka

As per the report, the studio show of Sony Sports Network ‘Extraa Innings’ has also returned

By BrandWagon Online

July 24, 2024 16:00 IST

Tiwari previously served as national creative director at FCB Kinnec

FCB appoints Kartikeya Tiwari as creative digital partner

In his role, Tiwari will focus on enhancing digital capabilities, product development, and talent management across the group’s agencies.

By BrandWagon Online

July 24, 2024 14:30 IST

Currently, Norrington serves on the boards of Colgate-Palmolive, Hubspot, and Asana

Gupshup appoints Lorrie Norrington to board of directors

Norrington brings over 40 years of experience in scaling technology and internet businesses.

By BrandWagon Online

July 24, 2024 13:00 IST

HSBC partners with Priyanka Chopra Jonas, claims to strengthen community bonds for Indian expats

As of 2024, there were a total of over 35 million Indians living across the world. Of this population, over…

By BrandWagon Online

July 24, 2024 11:29 IST

Google on its part specifically clarified that it's primary aim is to deliver engaging, trustworthy content that effectively addresses users' search intent.

BrandWagon Explainer: SEO 2024 – aaj, kal or aaj

For companies that want to succeed, responsiveness is more important than ever.

By BrandWagon Online

July 24, 2024 09:00 IST

The biggest thing now in the post-COVID world is how the use of video went up

BrandWagon Adtalk with Simplified’s Ajay Yadav Premium Story

Ajay Yadav, co-founder, Simplified, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns, and…

By Shailja Tiwari

July 24, 2024 08:00 IST

BookMyShow was launched in 2007. (Image Credits: BookMyShow)

BookMyShow launched fan-first campaign ahead of Marvel’s new movie

It is believed that the campaign offers special rewards for early ticket bookings.

By BrandWagon Online

July 23, 2024 19:00 IST

Mother’s Recipe aims to stir nostalgia with ‘Pyaar Ka Swaad, Ab Har Koi Chakhega’

Mother’s Recipe, an Indian ethnic food brand launched its brand film to showcase its entire range of products.

By BrandWagon Online

July 23, 2024 17:30 IST

Biden bows out! Media frenzy as world reacts to presidential race shake-up

While the decision by Biden shook the world and brought the presidential election at crossroads, it also made news headlines…

By BrandWagon Online

July 23, 2024 16:00 IST

Lavie Luxe's new perfumes feature an 18% fragrance concentration and include a moisturiser component, as per the company.

Lavie Luxe enters competitive perfume market with new fragrance line

Reportedly, the brand’s move aligns with parent company Bagzone Lifestyle Pvt. Ltd.’s growth plans.

By BrandWagon Online

July 23, 2024 14:45 IST

Snippets from the survey. (Image Credits: YouGov)

55% urban Indians will follow Paris Olympics via social media updates, reveals YouGov survey

The survey was conducted earlier this year with a sample size of 1025 adults over the age of 18

By BrandWagon Online

July 23, 2024 13:30 IST

Ecom Express appoints two senior executives to its leadership team

The company appointed Jitendar Kumar as the chief business officer, Ecom Express team, and Abhinav Imandi as the senior vice…

By BrandWagon Online

July 23, 2024 12:05 IST

Google has enhanced its Chrome browser for Android

Google revamps Privacy Sandbox, user choice takes centre stage in Chrome

Instead of deprecating third-party cookies, Google proposes a system where users can make and adjust their privacy choices across their…

By BrandWagon Online

July 23, 2024 10:30 IST

For VMC, meanwhile, the Reliance Entertainment acquisition is expected to bolster its India presence in film production.

Vistas Media set to buy Reliance Entertainment

Calls and text messages to Reliance Entertainment group CEO Shibasish Sarkar remained unanswered at the time of going to press.

By Viveat Susan Pinto

July 23, 2024 08:11 IST

Yet, personalised ads haven’t not been able to tap into the market of music streaming platforms. (Image Credits: Ideogram)

‘Taal se ad mila’: Personalised ads and music streaming platforms Premium Story

From offering personalised ads in return for a lower subscription rate to adhering to the strict regulatory measures, it is…

By Gopika Nair

July 23, 2024 08:00 IST

Along with the app launch, they have also launched smart rings that will do the tracking. (Image Credits: Ultrahuman)

Ultrahuman unveils ‘PowerPlugs’ app and smart rings

Reportedly, the features listed under the new app are circadian rhythm, pregnancy mode, atrial fibrillation, menstrual cycle tracking, caffeine window,…

By BrandWagon Online

July 22, 2024 19:30 IST

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