Page 159 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

ad, brands, IPL, Indian Premier League, cricket, Royal Challengers Bengaluru

IPL’s time-out could lead to a 35% ad revenue wipeout

A decade in, OYO finally has a clean profit with 172% jump

Both Mittal and Warburg Pincus declined to comment on the potential transaction. Haier has yet to issue an official response.

Bharti Airtel’s Sunil Mittal in talks to acquire 49% stake in Haier India unit for $2 billion: Report

Zee Q3 profit jumps 180%; revenue falls

Bridging a gap: In the grey zone Premium Story

Dabur takes Patanjali to court over chyawanprash ad dispute

Shark Tank India S4: Anupam Mittal vows to partner with prosthetic limb company founders to help his cousin receive treatment

Driving change: India’s auto sector shifts gears Premium Story

Tips Music reports 27% profit growth in Q3 FY25, announces interim dividend and expands YouTube reach

Top leaders in India’s Rs 2.3 trillion media ranked: Google, Meta, and JioStar top the charts

Shark Tank India S4: Ritesh Agarwal seals one of the biggest valuation deal in Shark Tank 4 history with heritage restoration firm

Nykaa to convert some regular stores to Luxe

Ridhira Group appoints Vivek Chaturvedi as SVP, Sales & Marketing

From scripts to scripts: ABBY Awards 2025 channels Bollywood to celebrate Adland

Lakmē to Sunscreens: Don’t SPF me unless you mean it

After hours with Sudhir Mehta, Chairman, Pinnacle Industries Ltd Premium Story

Advertising

This campaign is a reflection of the challenges women navigate daily.

Blissclub’s campaign takes on gender labels with ‘Bitchcoin’—featuring a Shark Tank pitch | Watch here

The Body Shop collaborates with Diana Penty for its Vitamin C range

US antitrust trial targets Google’s digital ad business

Marketing

indē wild secures funding to fuel its Sephora US expansion.

indē wild raises $5M from Unilever Ventures to expand in the US with Sephora

Honasa Consumer appoints Lokesh Chhaparwal as SVP – technology and engineering

Interview: Gunjit Jain, executive vice-president, marketing, Colgate-Palmolive India Premium Story

Media

According to Garima Mishra of Kotak Institutional Equities (KIE), while the pricing of DMart stores is still competitive, from a consumer’s standpoint, DMart’s price advantage becomes meaningful only on large bill values, which justify making a trip to the store.

Blogger’s park: Why criticism against q-comm practices is growing Premium Story

IAA hosts third edition of ‘Voice of Change’ summit to address gender portrayal in media

HDFC Bank Parivartan launches #LittleSmilesBigDreams campaign to empower students

Gaming

Kabaddi revenues have not kept pace with the viewership Premium Story

Nodwin Gaming invests €8 million in Germany based Freaks 4U Gaming

Tencent chief says gaming business under threat, catching up in AI

Digital Marketing

The partnership aims to redefine the way consumers experience and interact with alcoholic beverages

Khemani Group ropes in popkorn as its digital marketing agency

BrandWagon Ad Talk with SoCheers’ Mehul Gupta

Martech

For the third quarter of 2024, the company expects total revenue between $137 million and $139 million and adjusted EBITDA between $48 million and $50 million

Integral Ad Science posts 14% revenue growth in Q2 2024, updates annual financial forecast

Technology: Enabler or enemy?

Schneider Electric India’s Rajat Abbi on being digital first in its marketing strategy besides driving sustainability goals Premium Story

the one percent encapsulated BHA regulates excess oil

Re’equil launches its skin clarifying serum, claims to clear acne and soothe skin

Reportedly, the formula claims to reduce sebum production, diminish visible acne marks, soothe inflammation, and provide clear skin.

By BrandWagon Online

July 5, 2024 15:00 IST

Stayfree unveils digital campaign highlighting period nights and days

Reportedly, the campaign will be seen across Youtube, Meta and leading OTT channels

By BrandWagon Online

July 5, 2024 14:00 IST

"I think Performance Ace represents the culmination of my professional journey,” Gaur mentioned (Image: PR Handout)

Ex-Times Internet executive Saurabh Gaur launches Performance Ace

At Performance Ace, Gaur’s leadership is expected to focus on leveraging strategies to drive client success

By BrandWagon Online

July 5, 2024 13:10 IST

Buffalo Soldiers launches ‘butterflAI’, an influencer management platform

From what is understood, one of the features of butterflAI includes fraud detection

By BrandWagon Online

July 5, 2024 12:20 IST

Viacom18 expands JioCinema’s tech leadership team with new appointments

Bharath Ram joins as chief product officer and ad tech platform lead, with prior experience at Flipkart, Instagram, and Amazon…

By BrandWagon Online

Updated: July 5, 2024 11:50 IST

Waiting in the wings

How long will it take for 82°E or Hyphen to mark their presence?

By FE Bureau

July 5, 2024 08:47 IST

As per industry sources and estimates, the total amount expected to be waived in the case of food-delivery apps is Rs 751 crore.

A silver lining? How a few sectors are expected to benefit from the GST Council recommendation on waiving interest and penalties for demand notices Premium Story

Many sectors including shipping, insurance, firms with overseas parents, and food-delivery platforms have received relief from the government.

By Anushree Bhattacharyya

July 5, 2024 08:00 IST

Produced by Supari Studios, the campaign features testimonials from six students of their experience with DET. (Image: DET)

Duolingo English Test launches ‘Why I took the DET’ campaign for international students

From what is understood, Andhra Pradesh and Telangana have emerged as leading regions for DET test-takers in India

By BrandWagon Online

July 4, 2024 18:00 IST

The overall winner for ‘Most Creative & Effective TV Ad’ and ‘Most Consistently Effective Advertiser’ is Hindustan Unilever and the winner for ‘Most Creative & Effective Digital Ad’ is Nestle. (Image: FreePik)

Ads that perform well on TV have only 50% chance of performing well in digital, reveals Kantar report

Furthermore, 65% of Indians will buy from brands that stand for something they can identify with

By BrandWagon Online

July 4, 2024 17:05 IST

ETML is a growth advertising and analytics company (Image: ETML)

ETML and House of Chikankari partner to boost digital presence

This collaboration aims to create a digital strategy

By BrandWagon Online

July 4, 2024 16:05 IST

Chupps appoints Khairav Duggal as its CEO

Reportedly, Duggal has been a professional in the e-commerce domain, contributing to the online shopping in India. His tenure at…

By BrandWagon Online

July 4, 2024 15:16 IST

More films are expected to be incorporated into this gaming realm (Image: PR Handout)

Shemaroo partners with GMetri to launch AI-based Bollywood games in metaverse

As part of this venture, ShemarooVerse is understood to have introduced IP-based games

By BrandWagon Online

July 4, 2024 13:10 IST

Marico joins hands with Kaya, aims to scale up play in personal care

Reportedly, Kaya offers a portfolio of products, ranging from daily essentials to solutions for acne, brightening, sun care, anti-ageing and…

By BrandWagon Online

July 4, 2024 12:20 IST

National Amusements re-engaged with Skydance over the past week (Image: Reuters)

Skydance Media’s deal to gain control of Paramount could be sealed this weekend, sources say

Parties are expected to work throughout the weekend to finalise the deal before Tuesday’s start of Allen & Co’s annual…

By Reuters

July 4, 2024 11:35 IST

A snippet from the video launching the campaign (Image: YouTube)

Wellbeing Nutrition ropes in Sanya Malhotra, Pratibha Ranta, among others for its new campaign

Reportedly, the campaign urges Indians to #ShowTheirTongue as a sign of victory over health issues.

By BrandWagon Online

July 4, 2024 10:41 IST

Candidates are reminded to sign on white paper with a black or blue pen. The signature image file should be between 10KB to 20KB in JPG or JPEG format.

MIB issues new advisory, limiting Self-Declaration Certificate to food and health

As per the advisory, advertisers must ensure the SDC is uploaded and provide proof of uploading to the concerned broadcaster,…

By BrandWagon Online

July 4, 2024 09:08 IST

SPPL’s Avneet Singh Marwah on the importance of Blaupunkt’s licensing along with their plans to establish an offline presence Premium Story

The company’s revenue from operations grew from Rs 460.69 crore in FY22 to Rs 566.29 crore in FY23, as per…

By Ritarshi Banerjee

July 4, 2024 08:00 IST

Smytten Pulse’s Swagat Sarangi on launching Brand Track to enhance marketing strategies with next-gen tools

At the top of the funnel, we have the Pulse platform. Pulse is powered by the intent data of our…

By Shailja Tiwari

July 3, 2024 19:10 IST

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