Page 156 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Alakh Pandey’s PhysicsWallah became the face of the new era - profitable, Hindi-first, and affordable.

Amazon quietly doubles ad load on Prime Video to 4–6 minutes per hour

Explained: Why Apple is shutting a retail outlet in China for the first time

Apple WWDC Day 4: Actions, icons, and always-on attention- How Apple is rewriting the B2C engagement funnel

Influencer marketing set to grow as 92% of brands adopt it in 2024

Meta India’s Arun Srinivas on why AI is key to the next phase of digital advertising Premium Story

Delhi High Court slams Amazon with Rs 340 crore fine for BHPC trademark violation

Interview: Lalatendu Das, Chief Executive Officer, Publicis Media, South Asia

India’s E-commerce market to reach $325 billion, consumer spending grows at 8.7%, reveals Deloitte report

52% of local stores see sales drop as quick commerce takes over essentials, reveals PwC India report

Crocs reimagines ‘Rangeela Re’ for Holi in new campaign | Watch now

Mira Kapoor launches Dhun Wellness after Akind —Shahid Kapoor calls it ‘Magic’

What Perplexity’s Comet means for the future of digital ads

Swiggy launches Students Rewards Program in over 200 cities across India

Shah Rukh Khan and Muthoot FinCorp team up to make gold loans effortless with new campaign

OTTplay Premium uses AI to improve content discovery and viewer engagement

No more free rides: Zomato Gold and Swiggy One users hit by new delivery charges

Strip of Relief: How Avnish Chhabria turned a university project into a Rs 150 cr wellness business

Advertising

Mamaearth aims to expand its reach among younger consumers while maintaining a focus on natural skincare practices.

Palak Tiwari joins Shilpa Shetty Kundra in new Mamaearth campaign

Birla Opus Paints unveils ‘Naye Zamane Ka Naya Paint’ campaign featuring Vicky Kaushal and Rashmika Mandanna

Eveready launches women’s safety campaign during Durga Puja in Kolkata

Marketing

Green Spaces is expanding into Nashik, Vaitarna, Igatpuri, Mhasurli, and Waldevi, focusing on developments that integrate sustainability with residential and hospitality projects.

Green Spaces builds brand on sustainable living, expands footprint

Ankit Goyle joins Snap Inc. as head of marketing for India

Only 17% of consumers consider celebrity endorsements credible; iCubesWire report

Media

Super Bowl LIX: The showdown awaits – Kansas City Chiefs vs. Philadelphia Eagles at the Caesars Superdome, New Orleans, on February 9, 2025.

Super Bowl LIX: The business of the biggest game

TIPS Music partners with TikTok to expand music reach

Sony scripting a comeback

Gaming

Gaming ban between 12-5 AM? Tamil Nadu players say it’s unfair

Adda52 collaborates with influencers for Adda52 Online Poker series

Nazara ups its game on a rough pitch

Digital Marketing

Saatchi and Saatchi Propogate will oversee Jio-bp's social media and content strategy

Jio-BP assigns digital marketing mandate to Saatchi and Saatchi Propogate

GroupM India partners with ShareChat

Martech

The term was coined by John Malone, former owner, Tele-Communications Inc. (Image Credits: Freepik)

BrandWagon explainer: What is a walled garden?

Adbuffs’ Abhishek Maity on trends of performance marketing Premium Story

Kapture CX partners with Nana Direct for customer experience collaboration

The marketing strategy for Complan Immuno-Gro leverages celebrity endorsement, with Sneha's involvement aimed at boosting consumer trust

Can Zydus Wellness overcome health drink skepticism as it forays into ayurvedic drink segment with Complan Immuno-Gro?

While Complan Immuno-Gro enters a market ripe with potential, it also faces challenges reminiscent of those encountered by previous health…

By BrandWagon Online

July 30, 2024 18:10 IST

By offering deeper insights into consumer behaviour, neuromarketing often provides more precise answers than other research methods, ultimately helping businesses optimise their revenues and profits while delivering greater value to their shareholders. (Image Credits: Freepik)

BrandWagon Explainer: How neuromarketing shapes consumer decisions and branding strategies

It is expected to reach $ 6.95 billion in 2032, growing at a CAGR (Compound Annual Growth Rate) of 8.9%.

By BrandWagon Online

July 30, 2024 17:20 IST

Admatazz makes new appointments and promotions, aims to strengthen its digital team

Admatazz, a Mumbai-based digital agency has appointed Janvi Kothari and Zahadali Tinwala to senior positions

By BrandWagon Online

July 30, 2024 16:30 IST

We have minimal revenue from India, with around 99% of our revenue coming from the US

Saral’s Yash Chavan on influencer marketing shifts, ROI metrics, and AI-driven solutions

With the industry’s continued maturation, the size and value of influencer marketing platforms are expanding annually, making brand and creator…

By Shailja Tiwari

Updated: July 30, 2024 15:42 IST

From what is understood, Rrahul brings almost 20 years of experience whereas Rohit stands at 14 years of experience prior to joining. (Image Credits: BGEM India)

BMEG India onboards Rohit Shaw and Rrahul Deo Manerao to its leadership team

Rohit Shaw will serve as the senior vice president of integrated media for BMEG India and Rrahul Deo Manerao has…

By BrandWagon Online

July 30, 2024 14:30 IST

Levelling up: The business of advertising in gaming

almost a quarter of 455 million gamers in India engage with online games daily and the sector is expected to…

By BrandWagon Online

July 30, 2024 13:27 IST

You are the director: Interactive streaming redefines viewing

The market is expected to reach $520.7 billion by 2032 with a growth rate of 24.93%(CAGR) during 2024-2032.

By BrandWagon Online

July 30, 2024 11:19 IST

Public backlash and protests reflecting the intense reactions to controversial ads.

Ad-ventures gone wrong! When bold moves in advertising stir up controversy

When creativity clashes with controversy: A look at India’s most audacious ads and the fallout that followed.

By BrandWagon Online

July 30, 2024 09:43 IST

Experts opine that in India, the market for birds and other small pets is still in a nascent stage.

Paws, claws, and money flow! Inside India’s evolving pet food market Premium Story

Experts believe that though commercial pet food consumption is on the rise, 85-90% of pet households still feed their pets…

By Shailja Tiwari

July 30, 2024 08:21 IST

Hero Vired appoints Prakhar Kasar as its CEO

He served at companies like Pepsico and MakeMyTrip in the past.

By BrandWagon Online

July 29, 2024 19:30 IST

Cross-media storytelling: Creating immersive worlds

From The Ramayana, and Mahabharata to Devdas, Pather Panchali among others, several epics or novels were adapted into films and…

By BrandWagon Online

July 29, 2024 18:40 IST

The market for AI in marketing is likely to hit $107.5 billion by 2028. (Image Credits: Freepik)

Brandwagon Explainer: Understanding AI in content marketing and upping customer experience

Meanwhile, it is believed that text generators like GPT-3 can be used to create marketing copy, news stories and job…

By Anushree Bhattacharyya

July 29, 2024 17:40 IST

Many small and medium-sized enterprises (SMEs) in India encounter difficulties with international trade complexities, including regulatory hurdles and shipping logistics.

Amazon launches ‘India Se Duniya Tak’ campaign, showcases stories of Indian brands on the global stage

Bhupen Wakankar, director- global trade, Amazon India, talks to BrandWagon Online about the campaign and the Amazon Global Selling programme.

By Shailja Tiwari

Updated: July 29, 2024 17:26 IST

One of the key variables driving the functioning of quick commerce is the use of dark stores. (Image Credits: Freepik)

The blind eye of convenience: How quick is quick commerce?

Although quick commerce platforms offer fast delivery and tend to the convenience of the customer, the dark underbelly of this…

By BrandWagon Online

July 29, 2024 15:40 IST

Advertising Club Madras re-elects S. Balasubramanian as its 45th president

Reportedly, Advertising Club Madras is claimed to be one of the oldest advertising clubs in India with a history of…

By BrandWagon Online

July 29, 2024 14:40 IST

Arvind is based in Bangalore. (Image Credits: Inspira Enterprise)

Inspira Enterprise onboards Arvind Lakshmiratan as CMO

In the new role, Arvind will be leading the marketing function and reporting to Chetan Jain.

By BrandWagon Online

July 29, 2024 13:40 IST

The rise of influencers: India’s new entertainment superstars

The ecosystem currently has about 3.5-4 million influencers who have more than 10,000 followers on their accounts, the report stated.

By BrandWagon Online

July 29, 2024 12:45 IST

Snippets from the report. (Image Credits: Capterra)

4 out of 5 people do not mind seeing ads on social media, reveals Capterra report

70% of respondents purchased items after seeing their advertisement on social media.

By BrandWagon Online

July 29, 2024 11:41 IST

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