Page 156 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

Google unveils new ‘G’ logo in first redesign since 2015

Kohli quits Tests; Brand Kohli to keep scoring Premium Story

what happens when the founder becomes too big?

When founders become the brand: Is boAt’s success built on Aman Gupta? What happens if he steps back? Premium Story

How Re 1 candy silently conquered a Rs 6,000cr market

India’s top websites falling short on cookie consent, reveals ASCI

Admitad’s Neha Kulwal on affiliate marketing growth, revenue challenges, and strategies for 2025 Premium Story

How Uber saved $35 million by breaking up with Meta ads

Swiggy Instamart, ACKO, and Adani join Shark Tank India 4 amid growing controversy over declining viewership

Shahid Kapoor drives U&i’s new digital ad, showcasing stylish tech gadgets

Renaud Palliere reveals how PVR INOX is handing over cinemas to the audience with ScreenIT

SportsBaazi introduces new ‘Pro Trader and Coach’ role

Dhoni-associated Garuda Aerospace gets Rs 100 cr boost amid India’s drone push

What Urbanic isn’t doing is maybe it’s biggest business advantage Premium Story

Cricket drives tourism: 63% of Indian travellers plan trips around matches

Superheroes lose their power: Hollywood Box Office share down 40% since peak

Advertising

Shah Rukh Khan and Allu Arjun featured in Thums Up's 'Dum Hai Toh Dikha' campaign, showcasing strength, determination, and resilience, as they inspire the youth to take on challenges

Two icons, one campaign – SRK and Allu Arjun unite for Thums Up’s bold new ad| Watch here

BrandWagon Explainer: What is comparative advertising and how efficient it is?

Hamdard Honey finds its no-compromise ambassador in Aditi Rao Hydari

Marketing

‘No structured creative evaluation tool exists—until now,’ says Aptech’s Sandip Weling on Creval

Meta appoints Dana White, John Elkann, and Charlie Songhurst to board of directors

India’s Q- commerce sector to row 75% YoY by 2025, expanding beyond groceries

Media

From what is understood, the revised process enables LCOs to apply for new registrations or renewals directly through the Broadcast Seva Portal, with certificates being issued in real-time upon successful verification of key applicant details such as Aadhaar, PAN, CIN, and DIN.

MIB announces amendments in Cable Television Network Rules,1994

Gritzo launches ‘Nahi Chalega’ campaign highlighting personalised nutrition for kids

IndiGo enters business class market as Air India merges with Vistara Premium Story

Gaming

Why India’s gaming content creator ecosystem has become pivotal for brands

E-gaming federation signs MoU with Maharashtra government to promote responsible gaming

24% of all digital PC games in gamers’ libraries have never been played, reveals Ultra PC Gamer study

Digital Marketing

WAKEFLO is an extrusion line modernization firm that leverages technological interventions to unlock the operational potential of manufacturing plants

Wakeflo assigns digital marketing mandate to Langoor Digital

Martech

The term was coined by John Malone, former owner, Tele-Communications Inc. (Image Credits: Freepik)

BrandWagon explainer: What is a walled garden?

Adbuffs’ Abhishek Maity on trends of performance marketing Premium Story

Kapture CX partners with Nana Direct for customer experience collaboration

Western Digital developed its WD_BLACKTM portfolio of purpose-built drives to help keep up with the capacity and performance needs for gamers.

Western Digital’s Jaganathan Chelliah on esports growth, online gaming trends, and storage solutions in India

Gaming is poised to continue its rapid growth in the country and the online gaming segment is already the fourth…

By BrandWagon Online

July 10, 2024 15:02 IST

Vidyut Tech rebrands to Vidyut, new logo and expansion of services follow

From what is understood, the company has also unveiled its new tagline, ‘EV now on your terms’

By BrandWagon Online

July 10, 2024 14:30 IST

Hilton partners with SLH to roll out nearly 400 boutique properties

Reportedly, the partnership will offer exclusive benefits to Hilton Honor members

By BrandWagon Online

July 10, 2024 13:30 IST

Amazon secured second place with a score of 87.5, followed by Emirates Airlines in third with 85.2. Malabar Gold & Diamonds claimed fourth place (84.7), with Google Pay close behind in fifth (84.5).

Tanishq tops YouGov Recommend Rankings 2024 in India

Jewellery brand leads with a score of 90.2, Amazon and Emirates Airlines follow in second and third places respectively

By BrandWagon Online

July 10, 2024 12:30 IST

“We're looking forward to partnering with Pepper Content on this content transformation journey,” Nidhi Gupta, chief marketing officer, French Essence, said (Image: PR Handout)

Pepper Content secures French Essence’s digital mandate

The strategic collaboration will focus on creating content for French Essence that fosters brand love and loyalty

By BrandWagon Online

July 10, 2024 11:35 IST

In June, Paramount said it would focus on its new plan to transform its streaming business (Image: Reuters)

Paramount to continue job cuts until Skydance deal closes, memo says

Reportedly, Paramount will also look to divest some of its assets

By Reuters

July 10, 2024 10:15 IST

On the spot with Ramya Chatterjee, Chief of Solitaire Brand Business; director & CEO, Prointek Global

Celebrating competition enhanced brand image

By Alokananda Chakraborty

July 10, 2024 09:00 IST

Blogger’s Park

Smart ways of harnessing AI for digital advertising

July 10, 2024 08:40 IST

‘We need to get courage back in Indian advertising’ (Image: PR Handout)

Interview: Soumya Mohanty, managing director & chief client officer, South Asia (insights division), Kantar

Mohanty tells Pallabi Dey Purkayastha that to make an impact, advertising needs to be bolder without having to worry about…

July 10, 2024 08:15 IST

The international neuromarketing sector was valued at $3,324.98 million in 2023 (Image: Freepik)

How neuromarketing is capable of enhancing consumer engagement and conversions Premium Story

By examining brain activity, marketers can identify the moments and components that elicit emotional responses

By Ritarshi Banerjee

July 10, 2024 08:00 IST

Tata Trusts launches its new film featuring Sanjeev Kapoor, aims to promote breast cancer screening for women

Reportedly, Tata Trusts unveiled a campaign, ‘Gaanth Pe Dhyan’ (‘Focus on the Lump’), which draws inspiration from the care that…

By BrandWagon Online

July 9, 2024 20:00 IST

A snippet from the digital film (Image Credits: You Tube)

Abbott India launches campaign ‘Chakkar ko Check Kar’ featuring Ayushmann Khurrana

Reportedly, Abbott kickstarted the campaign through a digital film

By BrandWagon Online

July 9, 2024 19:00 IST

Last season, Ultimate Table Tennis (UTT) reported a viewership of over 33 million across 18 days on JioCinema and the Sports18 Network

Ultimate Table Tennis extends broadcast deal with Viacom18 expands player roster

Reportedly, the franchise-based league, now in its fifth season, will feature 17 days of matches broadcasted in English and Hindi.

By BrandWagon Online

July 9, 2024 18:00 IST

A snippet from the report. (Image Credits: EGROW)

Indian online gaming sector clocked 97.56% CAGR increase in job sector for 2018-23, reveals EGROW and Primus Partners Report

Indian online gaming sector will contribute 68% to the AVGC industry by 2026

By BrandWagon Online

July 9, 2024 17:10 IST

Mira Kapoor in Perfectly Average’s jewellery (Image Credits: Perfectly Average)

Perfectly Average onboards Mira Kapoor as its brand ambassador

The brand looks forward to inspiring women everywhere to adorn themselves with confidence and grace

By BrandWagon Online

July 9, 2024 16:20 IST

Reportedly, the new Multigrain Chocos claims to contain no maida (refined flour) and is made with a blend of grains including wheat, jowar, rice, and corn.(Image: Kellogg's)

Kellogg’s relaunches Kelogg’s Chocos to Kellogg’s Multigrain Chocos

The brand has roped in actress Kajol Devgan as the brand ambassador for its relaunch campaign.

By BrandWagon Online

July 9, 2024 15:30 IST

"A section of the digital media is being misused to constantly attack news broadcasters. We have to work together to fight this menace," Sharma remarked (Image: Financial Express)

Rajat Sharma appointed as NBDA’s president for 2024-25

The appointment took place during NBDA’s board meeting, held today

By BrandWagon Online

July 9, 2024 15:05 IST

Neeraj Kumar has joined as AVP of digital marketing

FITPASS expands leadership team with new appointments

Abhinay Singh has been appointed as the new vice president of growth at FITPASS

By BrandWagon Online

July 9, 2024 14:40 IST

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