In 2023, the digital advertising industry across India spent around 58% of its ad budget on direct media purchases, while…
The education gamification market was expected to grow from $93 million in 2015 to $1.5 billion in 2020
‘Tauba Tauba’, a song from the movie ‘Bad Newz’ claimed to top every possible chart in the country including platforms…
The shift to non-retargeting solutions now constitutes 52% of Criteo’s business.
The release issued earlier this week announced the ditching of ads from the chat interface and from the channels as…
The brand secures this investment in a pre-series A funding round from Gruhas Collective Consumer Fund
Reportedly, the transition is part of Schneider Electric’s broader strategy to enhance customer options and adapt to market changes.
Reportedly, The campaign has been released over all social media channels.
While streamlining channel packs is not an unusual practice in broadcasting and distribution, this is the first time, said experts,…
The continued focus of audio streaming platforms on converting free to paid consumers is expected to grow the subscriber base…
The lowest incidences of deceptive patterns per app were observed in streaming services and the gaming sector.
Prior to this stint, Mohit served as the chief revenue officer for Tira Beauty.
The report reveals that 84% of the tracks on Spotify India’s daily Top 50 list in 2023 were by local…
On customer experience, 79% of CMOs agree that brands are now built through experiences.
Tangri, who has led Keysight India for 12 years, will take on the role of expanding the company’s presence in…
Vikash Chemjong, CCO, Cheil India, talks to BrandWagon Online, about the inspiration, creative process, and challenges faced in bringing this…
The company also appointed Mala Sharma as their assistant vice president for influencer outreach.