Page 154 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

Biryani Blues raises $5 million to fuel expansion, eyes 100 new outlets

Amul’s challenge lies in reshaping its dairy-centric image and ensuring that taste aligns with consumer expectations, as social media buzz indicates mixed reactions to protein-enriched products’ flavour profiles. (Image: AI Generated)

Amul’s protein push: But can a dairy-centric image become a hurdle in its disruption?

‘AI is rewriting the rules of adtech, demanding outcome ownership’ InMobi’s Abhay Singhal Premium Story

Japanese firms are increasingly partnering with Indian companies to tap into third markets, particularly the Middle East and Africa, where India’s strong diaspora networks provide a key advantage.

From Tokyo to Delhi: Seiji Ota’s three-decade mission to build Japan’s relations in India Premium Story

Amazon MX Player steps on gas as OTT market consolidates Premium Story

Influencers vs celebrities: The fame equation Premium Story

Google unveils Meridian: Open-source tool to enhance marketing mix models and budget allocation

All charm and no commitment: Unpacking DeepSeek’s situationship and red flags

Budget 2025 expectations: Online gaming industry asks – ‘Where is the GST review?’

SEBI restricts Finfluencers from using live stock market data in educational content

Prosus, Accel exit Good Glamm board Premium Story

KRBL launches consumer-centric packaging for premium rice brand, plans expansion into spices Premium Story

‘It started as a WhatsApp group…’ Aadit Palicha on Zepto’s origin story

BrandWagon Chai pe Charcha with Weatherseal’s Harish Munireddy Premium Story

Meet Radhika and Bharat, Indian entrepreneurs putting Sam Altman’s baby to sleep

New business models take shape across sectors in 2025

“India is building smarter, not faster”—Aayush Puri on how PropTech and reforms are helping India outpace China in real estate

Advertising

ASCI, gaming bodies unite to close the door on illegal betting ads

On the spot with Vedant Hamirwasia, Director, ODA Class Premium Story

How impactful regional campaigns are changing the game of marketing in India

Marketing

Zydus Wellness is moving beyond just health drinks to build a broader nutrition portfolio

Complan grows up, Zydus Wellness takes kids’ nutrition drink into adult’s wellness market

Adidas joins Mercedes-AMG PETRONAS F1 team in multi-year partnership for exclusive apparel

Ankit Goyle joins Snap Inc. as head of marketing for India

Media

Prime Video and Netflix ruled the Hindi OTT landscape, contributing ten entries to the top 15 list of scripted originals.

Mirzapur S3 is the most-watched series in India, Squid Games S2 becomes the most-watched international original in India: Report

BrandWagon Chai pe Charcha with Enzyme’s Ashish Agarwal Premium Story

9 key trends driving festive season sales in Indian e-commerce

Gaming

JP Morgan Chase Bank India appoints Pranav Chawda as CEO

JPMorgan exits stake in embattled Australian casino operator Star Entertainment

KRAFTON posts net profit of 594.1 billion KRW; grows 18.8%

Roblox forecasts strong 2024 bookings; in-game spending gets holiday boost

Digital Marketing

Blackcoffee.media has enabled profitable growth for D2C e-commerce brands including World of EK, Wearified, Kalakaari Haath, Krá

Tyresnmore assigns Blackcoffee.media its social media and ORM mandate

Martech

With 11,000 Indian creators surpassing one million subscribers, YouTube leads in both reach and watch time among ad-supported online video platforms in the country.

YouTube Shorts hits trillions of views, introduces new ad formats

Not OTTs, but telcos’ users directly driving data traffic, says BIF

Meta’s Paras Sharma on the role of AI in creation of content , moderation and personalisation Premium Story

Currently, deciphering the nutritional value of a food item from its packaging can feel like navigating a labyrinth. (Image Credits: Freepik)

Clean & clear

Transparency will be the biggest change brought about by the new labelling norms

By Geetika Srivastava

July 15, 2024 08:25 IST

As explained, SEBI's new regulations are primarily concerned with financial influencers who fall under the first bucket, that is , those who give specific recommendations to invest in

Regulatory crackdown! SEBI’s complicated relationship with financial influencers Premium Story

One of the most important restrictions by SEBI is on regulated entities restricting them from associating with finfluencers. This is…

By Shailja Tiwari

July 15, 2024 08:00 IST

I love to spend time in the outdoors when not working. (Image Credits: GatewAI)

Chai pe Charcha with BrandWagon Premium Story

Weekends are slow paced with some digital detox. I spend my time catching up and meeting friends, making meaningful conversations

By Gopika Nair

July 14, 2024 17:45 IST

Fantasy gaming platforms rely on vast amounts of data that need to be processed and analyzed in real time. (Image credits: Freepik)

Data-Driven Strategies: Leveraging Real-Time Analytics for Competitive Advantage in Fantasy Gaming

With split-second decision making or breaking players’ experiences in fantasy gaming, real-time data analytics is revolutionizing the sector

July 14, 2024 16:15 IST

That tennis viewership has shot up in India is undeniable. (Image Credits: Freepik)

Tennis, football viewership up; ad rates on Wimbledon, Euro 2024 flat

Star Sports Network has worked hard to pull viewers with initiatives such as championship broadcast with Hindi commentary for the…

By Alokananda Chakraborty

July 14, 2024 14:30 IST

Chai pe Charcha with BrandWagon Premium Story

I love meditating and reading non-fiction. Books on marketing & startups mostly. Also, if I get the time, I like…

By Gopika Nair

July 14, 2024 11:45 IST

The next level of customer insights is achieved with the assistance of AI, which serves as the intelligent engine driving this information. (Image Credits: Freepik)

The Future of Retail: Big Data and AI in Mobile App Marketing

The riches of data created by mobile app utilisation present a treasure trove of experiences for retailers

July 14, 2024 09:35 IST

JioCinema releases its campaign film ‘Dum Laga ke..Haisha’ ahead of Paris Olympics 2024

The network has released a list of former athletes across multiple sporting disciplines for the presentation of the Olympics.

By BrandWagon Online

July 13, 2024 18:54 IST

Chai pe Charcha with BrandWagon Premium Story

When I’m not working, I immerse myself in reading about the leisure industry and its global trends.

By Santanu Karmakar

July 13, 2024 16:00 IST

With the Indian AI market projected to reach $7.8 billion by 2030, the potential for businesses to harness this technology is immense (Image: Freepik)

GenAI-powered business process co-pilots: The new frontier for ROI optimization

The AI suite includes sophisticated chatbots, voice bots, and email bots designed to automate interactions and processes.

July 13, 2024 14:30 IST

Chai pe Charcha with BrandWagon Premium Story

When I’m not working, I love to unwind in a few different ways. Sometimes I curl up with a good…

By Santanu Karmakar

July 13, 2024 12:20 IST

From creators to catalysts: The evolution of creative agencies

While the race to produce creative content continues, the focus has shifted. Now, the goal is to stand out amid…

July 13, 2024 09:30 IST

Game of the Week- Shadow Fight 4:Arena

The game lets user fight with other players online or against bots offline

By Santanu Karmakar

July 12, 2024 17:00 IST

LT Foods Ltd is a global FMCG company in the consumer food space (Image: Freepik)

LT Foods inaugurates rice facility in Harlow, UK

With this new facility, LT Foods is expected to meet the demand for premium rice and rice-based food products

By BrandWagon Online

July 12, 2024 14:30 IST

Devendra Meel hails from Sikar, Rajasthan. (Image Credits: Zepto)

Zepto assigns Devendra Meel the role of Chief Business Officer

Prior to his stint at Zepto, he was a part of Zomato and Jio

By BrandWagon Online

July 12, 2024 13:30 IST

A snippet from one of the ads. (Image Credits: You Tube)

Cheil X launches communication campaign for MG Hector

The films are part of a communication mix that also includes print, digital and social media campaigns

By BrandWagon Online

July 12, 2024 12:30 IST

AFK Gaming launches ‘AFK Gaming Insights’, aims to offer real-time data to users and brands

The tool is claimed to be India’s first-ever premium analytics dashboard.

By BrandWagon Online

July 12, 2024 11:29 IST

Reportedly, KKR became the biggest shareholder of Axel Springer in 2019 (Image: Reuters)

Axel Springer, KKR in talks to break up media empire, FT reports

A potential deal would separate the group’s media assets from its digital classifieds operation, the report said

By Reuters

July 12, 2024 09:46 IST

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