Page 153 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

The Indian consumer analytics market, currently valued at over Rs 1,000 crore, is largely dominated by global research firms like Nielsen and Kantar

Zepto enters consumer analytics with launch of Zepto Atom

The campaign features four cheeky, slice-of-life films that show the couple navigating relatable kitchen chaos—from “I forgot to buy atta” moments to “late-night ice cream cravings” crises—with JioMart swooping in like a digital superhero

Deepika and Ranveer turn grocery runs into primetime drama in JioMart’s new campaign

Diamonds, decks and data: Why Solitario partnered with Deltin

The campaign centers on how on-the-go cold coffee serves as an icebreaker for strangers.

Coffee, here? Tata Coffee Grand’s new campaign says ‘It’s Too Cool to Have It Solo’

Movin India gains traction as an Instagram news platform

India’s smartphone market hits all-time high – Find out which brands won 2024!

Big changes for Google Ads: Demand Gen gets smarter while video action campaigns disappear

BigMuscles Nutrition aims for Rs 300 crore revenue in FY25, expands product range and market presence

Viewers flock to free streaming, but industry fragmentation threatens future growth

Andhra Pradesh launches ‘Mana Mitra’ WhatsApp Chatbot for public services

NODWIN Gaming acquires StarLadder for $5.5 million to expand global esports dominance

Outdoing the living room: Premium formats are reshaping cinema as a lifestyle offering Premium Story

How HIT is making a killing Premium Story

The God Bug denies accusations of faulty products and fringe science by TheLiverDoc

ITC to invest Rs 81 cr more in baby care brand Mother Sparsh

BrandWagon Chai pe Charcha with Jaipur Rugs’ Yogesh Chaudhary Premium Story

Advertising

Regional creators and AI drive India’s short video boom in 2025

Power of podcast advertising: Is it here to stay?

Shop till you drop! E-commerce to generate Rs 1.2 trillion during festive season, as per Redseer report

Marketing

Green Spaces is expanding into Nashik, Vaitarna, Igatpuri, Mhasurli, and Waldevi, focusing on developments that integrate sustainability with residential and hospitality projects.

Green Spaces builds brand on sustainable living, expands footprint

Swiggy launches SNACC for 15-minute food delivery

Achint Setia named CEO of Snapdeal

Media

For advertisers, the message is clear: digital advertising is the future. Google and Meta have proven their ability to reach large, engaged audiences at scale, and the revenue data supports that.

Top leaders in India’s Rs 2.3 trillion media ranked: Google, Meta, and JioStar top the charts

BrandWagon Chai pe Charcha with Saraf Furniture’s Raghunandan Saraf Premium Story

Navigating ethical challenges in AI video creation: Protecting creators, brands, and the message

Gaming

Nintendo Switch 2 to launch on this date, report says

Gaming cos innovating to survive 28% GST burden

Taxing times for online gaming

Digital Marketing

Optimizing digital marketing ROI with strategic business approaches

Social Neeti bags digital mandate for Shiraz

Google defends Meta deal, ad tech empire from antitrust threat

Martech

Her duties will include identifying new business opportunities, managing client relationships, overseeing the sales budget, and providing sales forecasts.

Globale Media elevates Himani Singh to associate director of global sales

Crossed connections: Gaming CTV to play for advantage, no deuce with ad fraud Premium Story

Love stricken or data stricken! Why dating apps are the new found love of scammers? Premium Story

BrandWagon Online takes a look at a few trends in the broadcast industry.

Technology shifts that are transforming the media industry in 2024

From cloud-based media production, and streamlining AI (artificial intelligence) integration to audio and video advancements, the professionals are leaving no…

By Santanu Karmakar

July 16, 2024 15:00 IST

Korean skincare brands navigate competitive terrain in India, with INNISFREE appointing Wamiqa Gabbi as brand ambassador

INNISFREE’s product portfolio in India includes popular items such as the Green Tea Seed Hyaluronic Serum and the Super Volcanic…

By BrandWagon Online

July 16, 2024 13:52 IST

Paris 2024 Olympics: Uniting athletes, brands, and the world on a global stage

The programme will feature traditional Olympic sports as well as newer additions like skateboarding, sport climbing, surfing, and breaking (breakdancing)

By BrandWagon Online

July 16, 2024 12:20 IST

Another way of sustainable marketing is to opt for email service providers that utilise free hosting solutions with renewable energy sources. (Image Credits: Freepik)

Careful! Email marketing comes with a carbon footprint baggage

An estimated 333 billion emails are sent and received daily, reveals a Statista report

By BrandWagon Online

July 16, 2024 11:21 IST

Founded in 2011, IN10 Media Network is headquartered in Mumbai. (Image Credits: IN10 Media Network)

IN10 Media Network makes four additions to leadership team

Reportedly, Amarpreet Singh Saini will serve as the vice president for content and strategy at Filmachi Bhojpuri

By BrandWagon Online

July 16, 2024 09:32 IST

450-plus brands expected to launch new products during Amazon’s Prime Day

Prime Day is Amazon’s annual deal event held exclusively for Prime members

By Geetika Srivastava

July 16, 2024 08:26 IST

Netcore Cloud’s Mahesh Narayanan on AI, customer experience and E-commerce challenges Premium Story

Netcore Cloud’s revenue from operation rose 7.53% to Rs 702.98 crore in FY23 from Rs 653.82 crore in FY22, as…

By Anushree Bhattacharyya

July 16, 2024 08:00 IST

The postal ballot process, initiated on June 14, 2024, was undertaken in accordance with the Companies Act, 2013.

Zee gets shareholder approval to raise Rs. 2000 crore

Vinita Nair, senior partner at Vinod Kothari & Co., was appointed as the Scrutinizer for the postal ballot process.

By FE News Desk

July 15, 2024 21:28 IST

The Amazon Prime Day sale 2024 is going to be held on July, 20and 21 only for Prime members. (Image Credits: Amazon)

What made Amazon Prime Day a prime aspect?

The Amazon Prime Day sale was started in 2015 to commemorate Amazon’s 20th birthday. The first sale was live for…

By Gopika Nair

July 15, 2024 18:30 IST

Zepto turns three, but ‘Mujhe Kya Milega?’ spoiler alert—lots of free stuff!

The campaign is built around a brand film where a man frequently asks this question in various everyday situations

By BrandWagon Online

Updated: July 15, 2024 17:46 IST

T20 World Cup 2024, T20 World Cup 2024 win, India wins T20 World Cup 2024, BCCI secretary Jay Shah

India playing matches in ICC T20 WC 2024 recorded 90% more ad volumes than previous edition, reveals TAM report

As per the report, biscuits topped the chart of ad volumes with 14% share of ad volumes during ICC T20…

By Santanu Karmakar

July 15, 2024 16:45 IST

On Saturday, a shot missed former US president Donald Trump and passed and hit the upper portion of his right ear at a fairground near Butler, Pennsylvania while addressing a campaign. (Image: Reuters)

How Trump trumped the card when it comes to media coverage of attempted assassination

Contrary to the views expressed in Al Jazeera’s opinion article, Indian state-owned news television channel DD News published an article…

By Santanu Karmakar

July 15, 2024 15:37 IST

Traditionally held over two weeks in late June and early July, Wimbledon is known for its strict dress code, requiring players to wear predominantly white clothing

Wimbledon’s sponsorship 2024: Beverage dominance and strategic alliances

Since its founding in 1877, Wimbledon has maintained crucial relationships with brands that provide essential services

By BrandWagon Online

Updated: July 15, 2024 17:48 IST

The company in 2012, had introduced everyman Madurai native Murthy (played by South Indian television actor DV Vivek),

How Voltas rode the Connected TV wave this General Election

The home appliances company in partnership with Havas Media India and MiQ created a multi-lingual campaign

By BrandWagon Online

Updated: July 15, 2024 17:57 IST

Taxability of online gamers in India: Navigating the evolving landscape

The new tax provisions pose several challenges for online gamers. One of the primary issues is the difficulty in setting…

July 15, 2024 12:44 IST

Customer experience is becoming increasingly important, with players expecting seamless transitions between gameplay, socialising, and commerce in both physical and virtual worlds

Global revenues in the video game industry to exceed $307 billion by 2027, says Bain & Company

The gaming sector is experiencing a surge in deal activity, particularly in gaming software and financial investments.

By BrandWagon Online

July 15, 2024 10:58 IST

My big indulgences are my daily walk, listening to podcasts, reading books and writing well-crafted LinkedIn posts. (Image Credit: PR Handout)

After hours

“Weekdays involve video calls with senior leaders at universities and with our business leaders.” Kannegal said.

By Alokananda Chakraborty

July 15, 2024 08:45 IST

Yes, special editions are not a new idea but there has been a flurry these past two months. (Image Credits: Freepik)

Limited edition, unlimited appeal

Here’s why Vespa India put dragon decals on a new scooter

By Toshiro Agarwal

July 15, 2024 08:35 IST

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