Page 153 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Alakh Pandey’s PhysicsWallah became the face of the new era - profitable, Hindi-first, and affordable.

The game, developed by Hyderabad-based studio YesGnome, is Nazara’s first foray into immersive gaming experiences under its publishing division.

Nazara Technologies launches Pokerverse VR, marks entry into metaverse gaming

‘The era of superstars is over’ Niva Bupa’s Nimish Agrawal on the future of insurance marketing

Tata Starbucks denies appointing Dolly Chaiwala as brand ambassador amid viral speculation

"I am a fan of brands that have values entrenched in them," Chitale said.

After hours with Indraneel Chitale, Managing Partner, Chitale Bandhu Mithaiwale Premium Story

First-mover advantage in fun and games with Nazara’s Nitish Mittersain

From setbacks to strength: Why leadership needs a resilient mode

Phulera’s famous faces take Finolex Pipes for a spin—Binod approves!

Versace’s future in Prada’s hands? $1.6 billion deal almost sealed

Volfsbane launches in Mumbai with Suniel Shetty as special guest

With 504M rural internet users by 2025, Indians highlights the new digital India

Diljit Dosanjh becomes Levi’s global ambassador, makes history as first Punjabi artist to join the lineup

73% women exit workforce post-childbirth; Prega News’ Women’s Day campaign calls for change

APAC outpaces US and Europe in hotel and air travel bookings: Report

India’s ban on imports may cost Turkey $315 million

Operation Sindoor breaks viewership records: Most watched news event since 2022, says BARC

Rasna enters ready-to-drink market; buys Rs 350 crore worth Jumpin from Hershey’s

Myntra expands footprint abroad, begins international sales in Singapore

Advertising

Riding on nostalgia: Luna has revived an old tagline to connect with the new rider Premium Story

New guidelines clamp down on greenwashing in advertising

GroupM and The Goat Agency reveal top 100 digital stars of 2024 in partnership with Forbes India

Marketing

Reliance Industries, RIL, beverage business, Cola, Campa, Mukesh Ambani, Reliance Retail, investment, funding, capital outlay, Coca-Cola, PepsiCo,

Cola wars heat up: Pepsi’s nostalgic jab at Coca-Cola amid Campa Cola’s aggressive push

FE Exclusive: Meet NOOE’s Piyush Suri, founder who secured the highest funding in Shark Tank India 4

Indian brands struggle to keep pace with consumer expectations for Gen AI

Media

Sagility India posts revenue of Rs 13,250 million in Q2, FY24; Adjusted PAT rises 30.5% YoY

ShareChat reports 67% reduction in adjusted EBITDA losses, from Rs 2,400 crore to Rs 793 crore in FY24

Gaming

Founded by Deepak Gurijala and Raviteja Mantena, 1312 Interactive aims to discover, nurture and publish Indie and AA games globally.

India’s first PC, console game publishing house launched

NODWIN Gaming partners with JSW Sports to elevate Indian esports

Investment in online gaming sector drops! To what extent taxation has role to play? Premium Story

Digital Marketing

The account will be managed by the Bengaluru office of Mullen Lintas

Hubble Money assigns creative mandate to Mullen Lintas

Social Neeti bags digital mandate for Shiraz

Martech

Her duties will include identifying new business opportunities, managing client relationships, overseeing the sales budget, and providing sales forecasts.

Globale Media elevates Himani Singh to associate director of global sales

Crossed connections: Gaming CTV to play for advantage, no deuce with ad fraud Premium Story

Love stricken or data stricken! Why dating apps are the new found love of scammers? Premium Story

A snippet from the campaign. (Image Credits: YouTube)

The Man Company launches Rakshabandhan campaign with all female cast

Ahead of the festival, this campaign reportedly is voiced by Krantinaari, a Mumbai based rapper.

By BrandWagon Online

August 5, 2024 13:14 IST

Profit Before Tax (PBT) surged by 52.1% to Rs. 106.6 crore, while Profit After Tax (PAT) climbed 30.8% to Rs. 86.6 crore, up from Rs. 66.2 crore in Q1 FY2024

Affle reports 27.8% revenue growth and 30.8% PAT increase in Q1 FY2025

Affle’s consolidated revenue for Q1 FY2025 reached Rs. 519.5 crore, marking a 27.8% increase from Rs. 406.6 crore in the…

By BrandWagon Online

August 5, 2024 11:30 IST

By leveraging customer data, AI can help in building contextually focused classifications specially for contextual targeting. (Image Credits: Freepik)

Content and connection: AI driven contextual advertising

It was also revealed that 74% of marketers are using contextual data to improve their advertising on the web.

By BrandWagon Online

August 5, 2024 10:00 IST

The language of growth

Regional content is the next war zone for OTT players in India

By Pallabi Dey Purkayastha

August 5, 2024 08:30 IST

What brands can learn from the Summer Games

Here are five lessons that brands must immediately add to their catalogue.

By Geetika Srivastava

August 5, 2024 08:22 IST

Manu Bhaker emerged the door opener for the 29 Indian athletes competing for medals at the ongoing Paris 2024 Olympics.

Moment marketing pitfalls

When does it work, and when does it end in a disaster

By Toshiro Agarwal

August 5, 2024 08:00 IST

By 2029, the dating apps will store and analyse data of over 132.8 million Indian users, according to Statista. (Image Credits: Ideogram)

Swipe left, AI right: How AI is transforming the dating industry Premium Story

With AI infiltrating every facet of modern life, it’s no surprise that dating apps have also been transformed by this…

By Gopika Nair

August 5, 2024 08:00 IST

Chai pe Charcha with BrandWagon Premium Story

Gautam Virk, co-founder and CEO, NODWIN Gaming talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Santanu Karmakar

August 4, 2024 18:00 IST

How social media has revolutionized the hospitality industry

Be it ecommerce, fashion, retail, or any other sector, platforms like Instagram, Snapchat, Facebook, X today are the best mediums…

August 4, 2024 14:00 IST

Chai pe Charcha with BrandWagon Premium Story

Priti Gupta, co-founder,CEO, Meneki Absolute, talks to BrandWagon Online about her weekends, favourite vacation destination and more.

By Santanu Karmakar

Updated: August 4, 2024 19:14 IST

The rise of non-monetary gaming: A safer and more inclusive future for gamers

Non-monetary gaming strips away the financial risks associated with certain gaming models, allowing players to focus purely on enjoyment and…

August 4, 2024 10:31 IST

Currently, 100% FDI is not expressly disallowed in the sector, but is seldom entertained.

Retrospective GST on e-gaming firms may go

The removal of the retrospective validity of the tax would amount to a huge breather for the firms even as…

By Priyansh Verma

August 3, 2024 20:17 IST

I’ve always been intrigued by meaningful cinema and so I would’ve loved to pursue my passion for acting but I never did.

Chai pe Charcha with BrandWagon Premium Story

Amit Relan, Co-founder- WOOT Factor: Brand Architects talks to BrandWagon Online about his weekends, favourite vacation destination and more.

By Shailja Tiwari

August 3, 2024 16:10 IST

In the last year, Zomato and Cadbury have harnessed the power of digital and AI technologies in remarkable ways, setting new standards in innovative marketing

BrandWagon Adtalk with Finnet Media’s Ayush Shukla Premium Story

Ayush Shukla, founder, Finnet Media, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns,…

By Shailja Tiwari

August 3, 2024 12:00 IST

Marketers have a unique opportunity to contribute to this mission by promoting eco-consumerism through purpose-driven marketing.

Earth Overshoot Day: The role of marketing in driving a mindset change towards a more sustainable future

Successful awareness campaigns like ‘Jaago Grahak Jago’ and the ‘Swachh Bharat Abhiyan’ exemplify the effectiveness of employing the right marketing…

August 3, 2024 09:40 IST

Ajay Singh has been with HRX since 2016. (Image Credits: HRX)

HRX elevates Ajay Singh to business and marketing head

Reportedly, Ajay brings over 11 years of experience to the table.

By BrandWagon Online

August 2, 2024 19:30 IST

SAP promotes Ashwani Narang as its head of ISBN, India and South Asia

the company’s operations will now be streamlined through single sign-on and app development .

By BrandWagon Online

August 2, 2024 19:00 IST

Game of the week: Olympics Go! Paris 2024

the game has 4.3-star ratings based on over two thousand reviews at the time of filing this story.

By Santanu Karmakar

August 2, 2024 18:00 IST

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