Kellogg’s, a cereal brand of India, announced the relaunch of its brand Kellogg’s Chocos to ‘Kellogg’s Multigrain Chocos. Reportedly, the new Multigrain Chocos claims to contain no maida (refined flour) and is made with a blend of grains including wheat, jowar, rice, and corn.
“Chocos is a brand loved by millions of consumers in India. The new Kellogg’s Multigrain Chocos offers the combination of nourishment and taste, making it a win-win for both moms and kids,” Prashant Peres, managing director, Kellanova, said.
The brand has roped in actress Kajol Devgan as the brand ambassador for its relaunch campaign. From what it is understood, the new ad film showcases the playful negotiations and deals that often happen at the breakfast table between a mother and child. As per the report, the launch is supported by a film that will be covered nationally across multimedia channels, including television and digital platforms.
“The launch is inspired by the amazing knack mothers have to ensure they give children something nutritious in a fun manner that delights them. The relationship therefore between mothers and children is special, playful, and beautiful. Our launch campaign reflects that relationship,” Vinay Subramanyam, marketing director, Kellanova, said.