Integral Ad Science (IAS), a media measurement and optimisation platform announced the expansion of its brand safety and suitability measurement product for YouTube to include reporting for performance Max and Demand Gen campaigns on Google Ads.
From what it is understood, this campaign type simplifies the advertising process by eliminating the need to manage multiple campaigns. In addition, IAS’s Brand Safety, Suitability Viewability, and Invalid Traffic (IVT) Measurement will now also be available for Google Demand Gen campaigns for YouTube In-Stream and YouTube Shorts.
“IAS is committed to providing advertisers valuable third-party assurance that their campaigns are running. We’re excited to provide further safeguards for their campaigns across YouTube. Our measurement solutions coupled with Performance Max and Demand Gen will provide the actionable data needed to drive efficiency, scale, and safety” Lisa Utzschneider, CEO,IAS, said.