General entertainment channel (GEC) ad volumes recorded a six percent drop in January- June, 2024 compared to the same phase of the previous year, as per TAM half-yearly report (January-June 2024) on advertising on GEC TV channels. As per the report, toilet soaps led the categories during the first half of the current year with a nine percent share. The top 10 categories together added more than 40% share of GEC ad volumes in H1, 2024.
From what it is understood, In comparison to first half of 2023, the BFSI sector entered among the top 10 list of sectors during January-June 2024. In addition to that HUL topped the list in the GEC advertising during January-June 2024. Among the top 10 list, Glaxo Smithkline was the new entrant. It is also mentioned in the report that, Harpic Power Plus 10x Advanced was the top brand on GEC. Reportedly, five out of 10 brands were from HUL and remaining four were from Reckitt. Furthermore, the Milk Beverages category reported highest increase in ad secondages with a growth of 19%. Over 125 categories registered positive growth.
However, during both year’s first half, ‘Hindi GEC’ was the leading genre for advertising with a 24% share of ad volumes. In addition to that, the top five channel genres accounted for over 65% share of ad volumes during both year’s first half.