From reckless-driving stereotypes to impossible beauty standards and the age-old struggle of finding a clean restroom, Women’s Day campaigns are tackling it all this year. Brands are swapping token gestures for bold statements, using humour, irony, and straight-up evidence to call out everyday biases.

Whether it’s Qubo’s dashcams questioning snap judgments, or BluSmart addressing the overlooked issue of hygiene for women on the move. These campaigns aren’t just celebrating women, they’re holding up a mirror to the world they navigate. And in true 2025 fashion, some of them are doing it with a courtroom spoof or a well-timed burp.

Here’s how brands are making noise this Women’s Day—without the clichés.

Akasa Air highlights women who shape its skies

Akasa Air’s campaign is more than just a tribute—it underscores the airline’s commitment to fostering an equitable workplace in aviation and beyond. The film showcases the ambition and impact of women at Akasa Air, reinforcing their role in shaping the industry.

DCM Shriram challenges stereotypes with ‘Not an Experiment’

DCM Shriram Ltd. has launched ‘Not an Experiment,’ a campaign spotlighting its all-women-operated flaker plant in Bharuch, Gujarat—a first-of-its-kind achievement in India’s chemical manufacturing sector. Using the metaphor of chemistry, the film parallels scientific transformation with the groundbreaking contributions of women in manufacturing, proving that progress is real, measurable, and here to stay.

ITC’s #HerStory Campaign Highlights Women’s Contributions

ITC’s #HerStory campaign showcases women’s roles across R&D, manufacturing, agriculture, and social ventures. With initiatives like women-led factories, farmer-producer organisations, and skill-building programs, the company reports increased female participation in various sectors. According to the company, workplace policies support inclusion, and grassroots programs have engaged over 6 million women.

Apollo Fashion’s ‘Strength in Every Story’ pays tribute to everyday resilience

Apollo Fashion International Limited’s Women’s Day campaign, ‘Strength in Every Story,’ explores the many forms of strength—whether it’s quiet resilience, breaking barriers, or supporting others. The campaign acknowledges that strength is found in everyday moments, from personal struggles to professional triumphs, urging people to celebrate and recognise the power within and around them.

ixigo encourages women to travel on their own terms

In collaboration with ‘Registani Ladkiyan,’ ixigo has released a video capturing the travel aspirations of women, highlighting a daughter’s desire to fulfil her mother’s unfulfilled travel dreams. The campaign promotes female empowerment in travel, reinforcing the message that women should explore the world freely, with ixigo ensuring a seamless and secure experience.

Tanishq’s ‘Her Choice’ sparks a conversation on empowerment

Jewellery brand Tanishq has released ‘Her Choice,’ a thought-provoking film questioning societal expectations around empowerment. The campaign tells the story of a woman who, in a reversal of assumptions, chooses to be a homemaker—not out of obligation, but by choice. The campaign challenges the notion that empowerment must fit a specific mould, emphasising that true strength lies in the freedom to decide one’s own path.

Qubo’s ‘#NoArgumentsOnlyEvidence’ challenges stereotypes on the road

Qubo, the premium smart devices brand from the Hero Group, is tackling gender bias in driving with its latest campaign. Through a digital film, the brand highlights the unfair stereotypes women drivers face, such as “Galti toh lady driver ki hi hogi.” By shifting the narrative to factual evidence, Qubo reinforces its Dashcams as unbiased witnesses on the road, ensuring that judgment is based on proof, not prejudice.

Glam21’s ‘HaqSeHaseen’ redefines beauty on one’s own terms

Cosmetics brand Glam21 has launched #HaqSeHaseen, a campaign that challenges societal beauty standards and champions self-expression. Through a film featuring three women embracing their individuality, the campaign asserts that beauty is a right, not a privilege, encouraging women to define their standards of confidence and self-love.

BluSmart & Pee Safe addresses women’s hygiene on the move

BluSmart, South Asia’s largest all-electric ride-hailing service, partnered with Pee Safe to tackle the issue of access to hygienic restrooms for female driver-partners. Through its #DrivenByHer campaign, BluSmart organised an awareness session at its Gurgaon HQ, distributing hygiene kits and providing education on menstrual and restroom hygiene to create a safer and more inclusive workspace.

Myntra’s ‘Fashion Ki Adalat’ defends self-expression

Myntra’s Women’s Day campaign, ‘Fashion Ki Adalat,’ features Archana Puran Singh as a judge in a courtroom spoof where women face trial for their fashion choices. Digital creators Sakshi Sindwani, Ruhee Dosani, and Meghna Kaur challenge stereotypes surrounding body image, bold dressing, and gendered fashion norms, reinforcing Myntra’s commitment to self-expression.

Barbie honours five trailblazing Indian women

Barbie celebrates Women’s Day by recognising five inspiring Indian women: cricketer Harmanpreet Kaur, singer Neeti Mohan, fashion designer Anamika Khanna, chef Beena Noronha, and firefighter Meghna Sakpal. The campaign highlights their resilience and achievements, reinforcing the brand’s message that “You Can Be Anything.”

Hyundai empowers women through healthcare and livelihood initiatives

Hyundai Motor India Foundation (HMIF) has been driving meaningful change for women across India, impacting over 8 lakh lives through initiatives focused on healthcare, economic independence, and employment. Programs like Sparsh Sanjeevani provide medical consultations and screenings, while the Livelihood Support Program empowers rural women with financial independence, generating an annual income of Rs 6.7 crore. Additionally, the Drive4Progress initiative trains women in commercial driving, ensuring sustainable employment.

Swiggy’s ‘How to Eat Like a Lady’ challenges dining etiquette norms

Swiggy’s campaign humorously dismantles patriarchal expectations around how women should eat. Featuring women breaking outdated dining etiquette rules, the campaign echoes the sentiment of Always’ #LikeAGirl initiative, promoting confidence and autonomy in everyday choices.

Godrej’s ‘#AManCan’ campaign encourages men to share household responsibilities

Godrej’s campaign challenges gender roles by encouraging men to learn household chores. Featuring a special cookbook for men, the initiative aims to normalize cooking as a life skill rather than a gendered responsibility.