Advertising has the power to shape how we see each other, and the representation of women in advertising has been a subject of much debate and scrutiny over the years.
In a session on ‘Indian Women Harnessing the Power of Identity’ on Friday at the Goafest 2024 in Mumbai, Shilpa Rao, a playback singer, filmmaker Alankrita Shrivastava, actor Tamannaah Bhatia, and content creator, actor, and climate activist Prajakta Koli delved into the world of how women are viewed in popular culture and how digital media is significantly changing the idea of identity and self-perception for many.
Bhatia, a popular actor who has worked in the Tamil, Telugu, and Hindi film industries, noted that she did not confine herself to a specific medium or language.
“I did not let my thoughts and opinions get in the way of my work or who I am as an individual. I want to be the medium in whichever language, and I find a lot of strength in that surrender to the craft,” she said.
She emphasised the importance of versatility and openness in her career. The session was moderated by Ambika Muttoo, editor-in-chief of Femina magazine.