Voltas has relaunched its All-Weather Campaign this winter, focusing on promoting its Hot & Cold ACs in North India. The campaign, running on digital platforms and radio, aims to educate consumers on the benefits of all-weather air conditioning.
The Hot & Cold ACs are presented as a solution for maintaining comfort in diverse weather conditions. The product includes features such as heating for winters, dehumidification during monsoons, and energy savings compared to traditional room heaters.
“With the reintroduction of our favourite protagonist, Mr. Murthy, during the launch of our Smart Air AC campaign earlier this year; we thought now is the best time to reintroduce our All- Weather campaign, this winter. Voltas has the highest brand equity in the cooling and comfort space, and leads the market in ACs. By combining innovation and consumer-centric benefits, Voltas has always redefined comfort while ensuring a smarter and more energy-efficient choice for its customers. This campaign not only underlines the versatility of Voltas All-Weather ACs but also demonstrates the brand’s commitment to addressing seasonal needs with superior technology, in an interesting manner,” Deba Ghoshal, head of marketing, Voltas Limited, said.
Voltas, the first brand to introduce All-Weather ACs over a decade ago, is targeting North India’s winter market where heating is a key need. The campaign aligns with the company’s focus on addressing regional requirements through product awareness.
“After a long sabbatical, this year Murthy came back in a refreshing summer campaign that propelled Voltas’ brand growth to new heights. But what was equally joyous was to see how much people had missed Murthy. Everyone started remembering all the Murthy stories from the past. So as a treat to our consumers, and on very popular demand, we’re bring bringing them back,” Ritu Sharda, CCO, Ogilvy India (North), said.