White has announced its visual rebranding and revealed a new logo. As per the company, the transformation marks a milestone for the company as it embraces a new identity and embarks on a vision to harness the power of experiences for brands and help them connect with their audiences on a human level.
In addition to this, the agency fortifies its core differentiator with an integrated approach to amplify the brand’s message using a combination of media.
Talking about the rebranding, Vishesh Sahni, founder and CEO, White, said, “We have undertaken this rebrand journey as a conscious, strategic shift. Whether it is building cultural narratives for brands, tapping into globally relevant cultural trends, or even creating its own industry-standard culture, our rebrand is intended to encapsulate this approach.”
Moreover, with an intent to create memorability with a clean aesthetic and a touch of playfulness, the rebranded logo and identity seek to convey a ‘contemporary longevity’ with a modern yet timeless design, relevant in the long term.