Whilter.AI, a CreaTech company in the GenAI space, has announced its expansion plans and a revenue projection of Rs seven crores. The company is focusing on delivering customised solutions for its clients and scaling video communications as a service. It aims to make pricing affordable, add more language support, and soon move towards a self-serve platform for brands and producers.
According to Whilter.AI, it has collaborated with prominent brands across industries, resulting in notable engagement rate improvements and conversions. Since its inception, Whilter.AI has onboarded clients such as RoyalEnfield, W for Women, Domino’s, Aditya Birla Capital, and MotoGP.
“At Whilter.AI, our goal is to enable businesses to enhance customer engagement and uplift conversion rate (multifold) through hyper-personalised videos. As the global digital video advertising market is projected to skyrocket from $53.2 billion in 2021 to $712.6 billion by 2031, driven by a compelling CAGR of 29.6%, this data shows that consumers and brands increasingly valuing personalised experiences,” Pankaj K Arora, co-founder, Whilter.AI, said.
Whilter.AI aims to cater to this trend, targeting early adopters across various industries, including healthcare, BFSI, fashion, and more. The company has identified the US and European markets as key targets for expansion. With strategic initiatives underway, Whilter.AI aims to penetrate these markets and establish a strong presence, offering its solutions to a global audience.
Whilter.AI acknowledges that CMOs recognise the importance of engaging personalised visuals, but scaling video production is often time-consuming and expensive. To address this issue, the company plans to enhance efficiency and reduce costs, making its solutions more accessible and effective. By focusing on real-time delivery and affordability, Whilter.AI aims to promote widespread adoption across various industries and use cases.
Whilter.AI’s client roster includes brands from diverse sectors, including healthcare, fashion, automobiles, airlines, and more. The company’s marketing strategy involves a combination of direct engagement and partnerships with industry-leading companies, leveraging joint GTM initiatives and product integrations to reach new clients and markets.
“We’re enthusiastic about our upcoming expansion plans as they reflect our commitment to offering practical and effective solutions in personalised video creation. Our primary focus remains on advancing our solutions to ensure it delivers not just creative content, but also scalable and efficient solutions for our clients. We aim to extend the reach of our platform, enabling more businesses to leverage the power of personalised video in their marketing strategies,” Prashant Yadav, co-founder, Whilter.AI, said.