Wellbeing Nutrition approaches health with a new campaign #ShowTheirTongue trailed with a product of “Melts®,” dissolvable strips designed to address common health concerns like sleep, hair health, and vitamin deficiencies.
From what is understood, the campaign urges Indians to #ShowTheirTongue as a sign of victory over health issues, fostering a new consumer behaviour that integrates well-being into daily routines with a ritual- “Tongue Out, Melts In, Wellbeing For The Win!”
“The idea with this campaign is to generate consumer behaviour/ ritual, one that integrates taking charge of your wellbeing seamlessly into your daily life. This campaign will help us connect with a wider audience and emphasise the importance of innovative nutraceutical solutions that make taking charge of your health enjoyable.” Saurabh Kapoor, co-founder, Wellbeing Nutrition, said.
Reportedly, several celebrities including Sanya Malhotra, Pratibha Ranta, Rohan Shah, and Jibraan Khan have been roped in for the campaign by Wellbeing Nutrition.