Way2News, a hyperlocal short news app in India has announced the appointment of Abhishek Jaggi as the national sales head. He will be responsible for driving the advertising/monetisation of Way2News’ premium language inventory. Jaggi will also combine regional potential with brand storytelling.
Jaggi served as the national sales lead for advertising revenue at MX Player before joining Way2News.
Speaking on the appointment, Raju Vanapala, CEO, Way2News, said, “Jaggi’s insights and expertise arrive at a pivotal juncture. The confluence of Way2News’s premium language audience and Abhishek’s vision is a paradigm shift for brand storytelling in India.”
In a professional career spanning more than 15 years, Jaggi has spearheaded key positions at companies including Zee Entertainment, Colors Viacom, and Radio Mirchi, among others, with advertising expertise and innovation.
“To reach out to a billion-strong audience, brands must leverage native language to create an exciting new world of possibilities,” Jaggi added.