Virgin Music Group, a partner to independent artists, labels and entrepreneurs, has announced that the company has extended its deal with Play DMF, a Mumbai-based company founded by producer/actor/entrepreneur Anshal Garg.
“My aim is to create global music that puts India on the world music map, and with Virgin Music Group, we can achieve this on a larger scale. I believe extending this partnership proves the impact we are making in the global music scene,” Garg said.
From what it’s understood, flagging off the extended partnership is a new track called Ittefaq, created by composers Oaff and Savera, with actor Siddhant Chaturvedi debuting as a singer. Reportedly, the song is set for release on June 12, 2024, and the video, which features actor Wamiqa Gabbi alongside Chaturvedi.
“We are looking forward to some international collaborations with PLAY DMF, as we have done before, and this long-term deal aims to show how solid our intent is in this partnership,” Amit Sharma, country manager – India, Virgin Music Group, mentioned.