In Latin America (LATAM), entertainment content continues to dominate, accounting for a remarkable 73% of total hours of viewership (HOV), according to the latest Amagi Global FAST Report. The report reveals a trend of shifting content distribution, where providers are adopting platform-agnostic strategies to maximise reach and revenue. As the lines between traditional video services continue to blur, more services are offering hybrid models that combine FAST (Free Ad-supported Streaming TV) channels with AVOD (Advertising-Based Video on Demand) content.
Following entertainment in popularity in LATAM is the lifestyle genre, which represents 15% of overall HOV, with food and cooking channels being a standout favourite. This genre is also the best monetised in the region. The report notes that approximately 70 new channels were launched in LATAM, with entertainment channels accounting for the majority of these launches.
In the U.S. and Canada, the entertainment genre also holds significant traction, contributing 20% to the overall HOV, driven by comedy, drama, and reality channels. Local news contributes 16% of the news HOV, while home and garden channels dominate the lifestyle category with a 65% share. Around 850 new channels were launched in these regions, with entertainment channels making up the bulk of the new content.
In the EMEA region, entertainment remains the top genre, contributing 39% to HOV, followed by documentaries at 17%. Nature and wildlife sub-genres are particularly popular in the documentary category, contributing 68% to its HOV. Music continues to be the best monetised genre in EMEA, as seen in APAC and North America as well.