Vidyut Tech (VT), a Bengaluru-based EV financing startup, has announced a rebranding to reflect its vision of building a full-stack EV ecosystem. Its new brand identity as Vidyut includes a comprehensive suite of products aimed at making EV ownership more accessible, convenient, and worry-free for its customers.
“As we have evolved over the years, we’ve consistently pushed the boundaries to embrace a customer-centric approach within our business model. Today is another step in that direction. We are thrilled to unveil our new identity, which allows us to effectively communicate our mission to build a full-stack trusted EV ecosystem.” Xitij Kothi, co-founder, Vidyut, said.
From what is understood, the company has also unveiled its new tagline, ‘EV now on your terms’, which encapsulates its commitment to providing flexible, customer-centric solutions across all aspects of EV ownership. As a part of the rebranding, the company has introduced a new logo and colour palette too. From what is understood, the new logo is the letter V with the colour palette being vibrant purple and a bright golden bolt.