Usha International announces continuing its partnership with the Mumbai Indians women’s team for the second consecutive year, building on the decade-long partnership. Echoing the team’s slogan ‘Aali Re’ (the women have arrived), USHA International continues its journey with the Mumbai Indians family.
“The incredible visibility and enthusiasm generated by the league’s inaugural season have been inspiring. Our partnership with the Mumbai Indians aligns with Usha’s ethos to promote health, active and joyful living through sports. Joining hands with the MI Women’s Team would contribute to sports development among women in India by showcasing the aspirational value of being a sportswoman demonstrating our commitment to inclusivity and sports for all,” Komal Mehra, head of sports initiatives, Usha International, said.
Mumbai Indians will play the first game of the season at Bengaluru’s M Chinnaswamy Stadium on February 23, 2024. The league will feature 20 matches and two playoffs, leading to the final on March 17. The first half, including 11 matches, will be in Bengaluru, and the rest, including nine league matches and the playoffs, will be in New Delhi at the Arun Jaitley Stadium. The Mumbai Indians women’s team, led by captain Harmanpreet Kaur includes players from India and abroad such as Pooja Vastrakar, Yastika Bhatia, Natalie Sciver-Brunt, Amelia Kerr, Hayley Matthews, Shabim Ismail, and Saika Ishaque, among others.
“Our decade-long collaboration with Usha International reflects the strength of our partnership. As both brands have evolved and grown, this journey is a testament to the seamless synergies we share,” Mumbai Indians spokesperson, said.
Usha has been a supporter and promoter of a range of inclusive sporting initiatives across the country including its affiliation with the Mumbai Indians, ultimate flying disc, football, ladies amateur and junior golf, cricket for the deaf, and sports for the visually challenged, including athletics, kabaddi, judo, and powerlifting. The brand is committed to reviving sports and supporting indigenous Indian regional sports such as Kalaripayattu, Mallakhamb, Siat Khnam, Thang-Ta, Turai Kabaddi, Saz-Loung, Mardani Khel, Satoliya, Yoga, and Silambam.