Tribes Communication announces its collaboration with Indian influencer Ankit Baiyanpuriya for a campaign promoting the Honda Motorcycle and Scooter India’s Shine 100 motorcycle. The campaign aims to focus on the motorcycle’s key attributes which are sturdiness, consistency, and efficiency, utilising Baiyanpuriya’s reputation in the fitness and discipline community, as per the company.
The campaign aims to reach the target group through social media influencers, effectively communicating the product’s unique selling propositions. The target audience includes executives, business owners, and farmers who prefer economical, durable, and easy-to-use products, that emphasise performance, styling, and daily usability, as stated by the company.
Reportedly, influencers from various genres, including TV, films, entertainment, education, income, sports, auto, and farming, have been incorporated into the campaign across Uttar Pradesh, Bihar, Rajasthan, Madhya Pradesh, Gujarat, Maharashtra, and Karnataka. By combining these elements with Baiyanpuriya’s persona, the Honda Shine 100 has reached its target audience, gaining widespread trust and attention.