The Man Company, a men’s grooming brand, launched its exclusive campaign for Rakshabandhan featuring a rap video. Ahead of the festival, this campaign reportedly has an all-female cast and is voiced by Krantinaari, a Mumbai-based rapper. From what is understood, the campaign video is directed by Nikhil Mehrotra and conceptualised by Hashtag Orange, a creative agency.
Watch the video here:
“We’re celebrating the real, unfiltered sibling experience with a modern twist. The Man Company has always been committed to revolutionizing traditional narratives, and this year, we’re doing just that by showcasing the much-anticipated festival through a fresh and zestful lens. Our vision is to celebrate the gentlemen brothers and the various shades of sibling dynamic while elevating their self-care routines with our premium grooming essentials. This campaign reflects our commitment to blending tradition with modernity.” Jatin Luthra, AVP, marketing, The Man Company, said.
Reportedly, the campaign was released on 2nd august across all digital platforms. The rap consists of all the nuances that depict sibling love or rivalry and ends with the brand’s tagline followed by curated gifts for Rakshabandhan.