The Body Shop has rolled out its festive campaign ‘Spark a Change’ along with the launch of their collection of gifts in-store and on-line.
Additionally, the ‘Spark a Change’ campaign is complemented by a film featuring actor Shefali Shah as she explores The Body Shop store in search of ethical gifts for her loved ones.
Talking about the campaign, Harmeet Singh, VP of marketing e-commerce and product, Asia South, The Body Shop, said, “Every single gift from The Body Shop is enriched with ingredients or packaging from our community fair trade partners. So, with each purchase, customers not only acquire a present but also support communities worldwide, especially in India, thanks to these pouches expertly handcrafted by the artisans at Teddy Exports. This festive season, they have the power to help spark positive change in the lives of many.”
The film captures the skilled women of Teddy Exports, The Body Shop’s community fair trade partner based in India. These artisans handcraft recycled cotton gift bags, commissioned by The Body Shop India for this festive season.
Moreover, customers will be able to choose from an array of festive gifts filled with products such as Treats Shea Duo at Rs 595, Beauty bag nourishing (avocado) at Rs 1545 and Lather Slather British Rose at Rs 4695.