The Body Shop has launched the second edition of its festive campaign, ‘Spark A Change 2.0’ featuring Diana Penty, Indian actress and model, alongside Plastics for Change, its long-standing community fair trade partner. From what is understood, the campaign includes a video highlighting its ethos, focusing on the theme of festive gifting that supports marginalised communities in India.
“We’re elated to launch Spark A Change 2.0 campaign, which embraces the theme of giving and sharing the joy that reaches out far and beyond. This film amplifies the positive impact of our partnership with Plastics for Change, showcasing how businesses can drive meaningful change. Over the past five years, we’ve diverted millions of plastic bottles from landfills and empowered thousands of waste collectors, especially women, with improved income opportunities and market access. Our donation drive to provide e-tricycles further supports their efforts in a sustainable and eco-friendly way.” Harmeet Singh, chief brand officer, quest retail, The Body Shop – Asia South, said.
Through this initiative, The Body Shop aims to extend the campaign’s impact by promoting ethical gifting, the company stated. The video showcases Penty enjoying The Body Shop products and Plastics for Change merchandise, conveying a message of positivity and purpose during the festive season.
“I’m proud to be part of the ‘Spark A Change’ initiative, which truly embodies the joy of giving. This year, celebrate Diwali with a touch of nature-inspired beauty products from The Body Shop and discover ethical gifts to share with your loved ones. Experience the magic of the festive season in-store and online, and support their Community Fair Trade partner, Plastics for Change, to help light up the lives of waste collectors who contribute to a cleaner planet,” Penty added.