On World Vitamin D Day, Tata Tea has unveiled its latest survey. As per the company, the survey reveals that 96% of surveyed Indians in key metros who were aware of Vitamin deficiency are eager to manage it with convenient solutions, while 67% were comfortable using everyday food and beverage products to address the deficiency.
Additionally, Tata Tea introduced Tata Tea Gold Vita-Care, a tea enriched with essential vitamins D, B12, B6 and B9. As per the company, two cups of Tata Tea Gold Vita Care provide 30% of the daily vitamin intake of the 4 essential vitamins with irresistible taste, now in your everyday cup of tea.
Talking about the launch, Puneet Das, president – packaged beverages, India and South Asia, Tata Consumer Products, said, “The introduction of Tata Tea Gold Vita-Care reaffirms our commitment to elevate consumer experience and fulfill unmet needs regarding their well-being. With the introduction of Tata Tea Gold Vita-Care Tea, we bring an everyday convenient option which will give consumers 30% of their daily requirement of Vitamin D, B12, B6, B9 when they consume 2 cups of tea in a day.”
The brand will be activated across media, in retail outlets, and digital platforms. Similar engagement efforts will extend to popular e-commerce and modern trade platforms with a wide-reaching presence throughout the country.
Moreover, the new product will be available across general trade, modern trade and e-commerce platforms.