Swiss Beauty, a beauty and cosmetics brand in India, launched its first digital campaign for its product line – Swiss Beauty Craze featuring brand ambassador Taapsee Pannu. The campaign is titled ‘Don’t Be a Star, Be a Trendstar’.
“Makeup is more than just applying products; it’s a form of self-expression. Swiss Beauty Craze’s products are designed with a spirited boldness characteristic of Gen Z. These products, especially the Craze Baesic Multi-face Palette, let me seamlessly create the look and depict the unapologetic me. The multifunctional palette has it all – eyeshadow pans, highlighter, and lip and cheek cream. What I like the most is the longevity of these products, which keeps me shining bright all day,” Taapsee Pannu, actor and brand ambassador, Swiss Beauty, said.
From what is understood, the campaign is planned to run for six to eight weeks for maximum reach and impact. The film has been rolled out across various multimedia platforms, the company stated.
“Swiss Beauty Craze collection is all about embracing individuality. The Don’t Be a Star, Be a Trendstar campaign encapsulates the versatility of our products and our continued efforts to instil self-confidence in Gen Z and millennial women by enabling them to craft unique looks with our products. Since our target audience is most active on social media and OTTs, the campaign has been launched across digital platforms,” Vidushi Goyal, CMO, Swiss Beauty, said.