SmartCoin Financials has unveiled ‘Olyv’ as its new brand name under which all of its products across credit and the newly launched credit health and digital gold savings will be offered to customers. As per the company, the new Olyv identity puts the vision of serving the customers’ entire financial life-cycle at the forefront with a foray into a range of diversified offerings.
Additionally, the platform is leveraging a robust artificial intelligence (AI) and machine learning (ML) stack to bring personalised and contextual products that address crucial need gaps in the financial inclusion mission.
Talking about the announcement, Rohit Garg, co-founder and CEO, Olyv, said, “We started SmartCoin with a simple mission to democratise credit access for underbanked India. Over the years, we have honed the knowledge and expertise to serve India’s diverse and emerging financial needs, which we will be building on, going forward. Olyv and the comprehensive suite of offerings we have launched with it, takes forward our audacious ambitions to serve Indians in the areas of credit, savings, credit health, insurance.”
Under the new brand name and identity, the first official brand campaign #JahanSapneWahanOlyv has been launched for which the fintech startup roped in Naveen Kasturia of ‘TVF Aspirant’ fame as brand ambassador.