Shree Cement, a cement manufacturer, announces revamp of its corporate brand identity and launched multiple brand offerings, with ‘Bangur’ as the master brand. The new Bangur brand identity is anchored on the idea of Build Smart – a core philosophy capturing the company’s consumer proposition, organisational philosophy, and national ambition.
The Bangur master brand has been unveiled with a new advertising campaign, with Bollywood actor Sunny Deol being brought in as the brand endorser.
“The launch of ‘Bangur’ as the master brand is in sync with our strategy of assessing and responding to evolving customer sentiments and growing aspirations. The intent is to position ‘Bangur’ as the company’s umbrella brand, with a refreshed and discernible brand identity. Through this makeover, we aim to connect better with our customers, providing them unique experiences with differentiated products,” Neeraj Akhoury, managing director, Shree Cement, said.
The launch of the new brand identity was announced in an event organised in New Delhi. The event was attended by more than 8,000 participants, including stockists, dealers, retailers and other channel partners.