Neutrogena® has launched a new digital campaign featuring Bollywood actor Shraddha Kapoor as the face of its popular Hydro Boost range. The initiative marks a significant moment for the skincare brand, which recently introduced its new global philosophy, ‘Beauty To A Science’, reinforcing its focus on science-backed, no-compromise skincare solutions.
The Hydro Boost campaign coincides with the 10-year anniversary of Neutrogena®’s Water Gel moisturiser, a product that played a key role in popularising hyaluronic acid in global skincare routines. The brand, which has been shaping the skincare category for nearly nine decades, continues to emphasise clinical efficacy and dermatologist-recommended products.
“In a world overflowing with skincare trends and complex routines, I believe in keeping it simple yet effective, trusting science, choosing dermatologist-backed solutions, and making informed choices. Neutrogena®️ stands for all this and more, delivering high-efficacy skincare without compromise. Neutrogena Hydro Boost Water Gel is my go-to skincare brand for hydrated juicy skin. Afterall, why just drink water, when one can wear it!,” Kapoor said.
In the campaign, conceptualised by BBDO India and DDB Mudra Group, Kapoor appears in a rapid-fire video segment, offering viewers a glimpse into her skincare secrets. She discusses the contents of her bag, her “hydration secrets,” and her preference for the Hydro Boost Water Gel, describing it as “juicy skin in a jar,” thanks to its combination of hyaluronic acid and electrolytes designed to deliver deep, weightless hydration.
“At Neutrogena®, we aim to provide consumers with superior, clinically proven, dermatologist-tested products with formulations that work and have set the standard for science-backed skincare for decades. In our latest campaign for Neutrogena Hydro Boost, we bring alive weightless hydration and the role of electrolytes in providing healthy-looking skin enabling women to feel their best every day,” Manoj Gadgil, Business Unit Head, Essential and Skin Health & Beauty and VP Marketing, Kenvue, said.
The digital campaign will run across major online platforms, including YouTube, Meta, and Instagram, aiming to reach a wide demographic of skincare consumers.