Rush, a real-money gaming platform operated by Hike, has launched its first brand campaign titled #ChaloJeetKiChaal. The five-week campaign features Krushna Abhishek and went live on June 10 across TV, radio, and digital channels, focusing on Hindi-speaking markets.
The campaign centres on Ludo, the platform’s key offering, and includes influencer-led integrations with Manisha Rani, Sunny Singh, and Nitish Rana. It also promotes the platform’s in-app tournament, Leedo Champions League.
“#ChaloJeetKiChaal is our way of turning the spotlight on India’s sharpest gamers – people who play smart, hustle hard, and know that strategy & skill always wins over chance. We wanted the campaign to be as fun and fast-paced as the platform itself and bring gaming into the mainstream conversation with a smile,” said Manish Kumar, CFO, Hike.
“India’s real-money gaming industry is rapidly evolving into something far more aspirational, rooted in skill, culture, and mass accessibility,” said Manish Kumar, CFO, Hike. “Krushna was a natural choice for this campaign. He embodies the spirit of Bharat — quick-witted, endlessly relatable, and driven by hustle. His energy captures the heart of our vision: a gaming experience that’s skill-first, deeply inclusive, and unmistakably fun. This is what the future of gaming in India looks like.”
Rush positions itself as a skill-based gaming platform, a distinction that continues to be tested as regulatory developments evolve across the real-money gaming sector.