As e-retailers become an integral part of the consumption growth story, Indian SaaS companies are making technology affordable and easily accessible for brands, sellers and platforms. From helping platforms ship from the closest location to allowing sellers to allocate inventory across multiple platforms to managing omnichannel operations, they are helping automate e-commerce operations and smoothen the entire post-purchase journey of the customer.
Unicommerce – one of India’s largest e-commerce enablement SaaS platforms, processing 624 million invoice items annually with over 7800 warehouses and facilities and over 2000 stores across the country — is one such company seeing steady acceptance of its solutions by sellers looking to offer their products across the country. Among its clients are Marico, Emami, Jack and Jones, TCNS, Iconic, Mamaearth, WOW Skin Science, Beardo, Lenskart and many more leading retail brands.
Kapil Makhija, CEO of Unicommerce, says, “Technology is to e-commerce what location is to physical retail. The entire customer experience and backend operations are determined by technology. Once a customer clicks the “buy” button, the entire process from order management to connecting multiple warehouses, brand websites, marketplaces, logistics partners, accounting software, ERPs, runs on the Unicommerce platform.”
Founded in 2012, Unicommerce has an extensive product portfolio and live working relationships with leading businesses in India. The company’s solutions can be deployed by a wide range of businesses — from those processing a modest 500 orders per month to those dealing with over 500,000 monthly orders. Its SaaS solution also helps brands manage omnichannel operations where buyers, sellers and platforms move seamlessly across physical stores and online locations.
The platform is also designed to cater to the diverse requirements of the retail industry, with Unicommerce serving clients across various sectors, including fashion, footwear, accessories, healthcare, pharmaceuticals, beauty, personal care, FMCG, electronics, audio products, homeware, home decor, kitchenware, and many more.
Over the past decade, Unicommerce has made technology accessible and cost-effective, allowing businesses to expand online seamlessly. Apart from India, the company has business operations in Singapore, Indonesia, Malaysia, the Philippines, Dubai and Saudi Arabia. The company has added country-relevant integrations on its platform and offers enhanced taxation support for each region to ensure its solutions are easy to deploy for local sellers. It is also planning to expand deeper into tier II and tier III cities.
Regarding the company’s growth, Makhija added, “Unicommerce has a robust integration network and a scalable solution. It empowers companies to easily expand their e-commerce operations and enhances the post-purchase experience of the end consumers. Our strong product architecture and personalised customer service have allowed us to cater to a large market segment.”