RDC Concrete, a Ready-Mix Concrete (RMC) brand, announces the unveiling of its new brand logo.
The logo reflects RDC Concrete’s shift to align itself with the Ready-Mix Concrete (RMC) business environment. The company has opted to drop ‘Concrete’ from its branding since ‘ReaDy mix Concrete’ is embedded in RDC. The rebranding initiative reinforces the company’s identity and will emphasise its core business and values. The updated logo is designed to enhance brand recognition and reinforce the connection between the brand and its products. It features a grass-green color palette, symbolising the brand’s commitment to sustainability.
“RDC has been a trusted name in the RMC industry for three decades. Our new logo and rebranding efforts will help us align more closely with our business while also showcasing our commitment to delivering high-quality RMC solutions to our customers,” Anil Banchhor, MD and CEO, RDC, said.
Keeping in line with this new uber branding philosophy, RDC will also rebrand its Transit Mixer (TM) Trucks. Not only will this rebranding of the Transit Mixers help to encompass a new look, but it will also reflect the company’s commitment to its services.
The unveiling of the new brand logo and rebranding of Transit Mixer Trucks are part of RDC’s broader strategy as the company eyes for Initial Public Offering (IPO) next year.