This Mother’s Day, PowerMax, a premium fitness equipment brand, and aastey, an athleisure brand, are joining hands to launch the #BringComfortHome campaign.
“This Mother’s Day, we want to celebrate mothers by encouraging them to prioritise their physical and mental health. I hope the #The BringHomeComfort campaign inspires them to embrace an active lifestyle and create a space for self-care at home,” Sanjay Goyal, managing director, PowerMax, said.
This initiative aims to empower mothers by highlighting the importance of self-care and creating a haven for well-being within their own homes. Through promotional materials, the campaign intends to showcase the combination of PowerMax’s fitness equipment and aastey’s activewear.
“We’re looking forward to partnering with PowerMax. Together, we can empower mothers to embrace a lifestyle that prioritises their well-being,” Jeevika Tyagi, co-founder and CEO, aastey, emphasised.