Philips (NYSE: PHG, AEX: PHIA), a health technology and innovation company, has announced its partnership with two Indian Premier League (IPL) teams, Sunrisers Hyderabad (SRH) and Kolkata Knight Riders (KKR), as their official grooming partner for the IPL 2024 season.
“We are looking forward to joining forces with Sunrisers Hyderabad and Kolkata Knight Riders as their official grooming partner for the IPL 2024 season. Through this association, we aim to inspire men across India to groom like professionals and unleash their full potential,” Deepali Agarwal, business head – personal health, Philips Indian Subcontinent, commented.
In this collaboration, players from Sunrisers Hyderabad are expected to display the Philips India logo on their headgear, with the aim to amplify brand visibility both on-ground and across digital and social media platforms throughout the tournament. Additionally, Philips India plans to curate personalised experiences in various cities, featuring contests and events where fans can win exclusive signed merchandise from their favourite players.
“I believe the association with Philips India comes at an opportune moment for Kolkata Knight Riders as we embark on another journey this season of T20. I think grooming plays a crucial role in the lives of our players, and partnering with Philips intends to allow us to provide them with grooming tools and products. Together, we aim to set new benchmarks of excellence on and off the field,” Binda Dey, CMO, Kolkata Knight Riders, added.