Panasonic Life Solutions India (Anchor by Panasonic) assigns its creative duties to Wondrlab’s digital-first creative powerhouse, WYP for a 360-degree advertising campaign for its power vertical. Anchor by Panasonic is a player in electrical construction materials manufacturing.
“The power segment is intrinsically technical, and often, consumer engagement is minimal. In fact, several of our products, once installed, remain unseen by the customer during their operation. Crafting a compelling narrative for such a campaign was undeniably challenging. Yet, the Wondrlab team masterfully crafted an exquisite communication piece that seamlessly dovetailed with the excitement of the Cricket World Cup, conveying our message flawlessly,” Sunil Narula, senior VP – sales and marketing, Panasonic Life Solutions, said.
Panasonic Life Solutions India (formerly known as Anchor Electricals) is a wholly owned subsidiary of Panasonic Corporation, Japan and is an electrical construction material company with a presence across India.
“Our team at Wondrlab’s WYP is excited to leverage our creative expertise in crafting campaigns that resonate with Anchor by Panasonic’s audience. As the electricals manufacturing landscape continues to flourish, we’re committed to delivering creative excellence that reflects the sector’s vibrant spirit,” Rakesh Hinduja, co-founder and managing partner, Wondrlab, said.