Campaign: Access To Clean Water
Brand: Astral Pipes
Agency: The Womb
Why the campaign rocks:
One of my favourite advertisements is the campaign launched by Astral Pipes to mark their 25th anniversary. The campaign underscores the universal and unifying nature of water. The film features people from diverse backgrounds, cultures, and ages, all coming together under the simple yet profound theme that water does not discriminate. The powerful message conveyed through the unseen narrator later revealed to be the voice of a public tap, highlights how water treats everyone equally — regardless of who they are or where they come from. It serves as a powerful metaphor for equality, showing that water is a necessity that should be accessible to everyone, without prejudice.
The campaign captures the true essence of what water represents — a life-giving force that unites us all. The way the campaign highlights water’s impartiality, its ability to quench the thirst of people from all walks of life, is both powerful and moving. The simplicity and universality of the message ‘water does not discriminate’ is something that deeply resonates with my own beliefs and the way I view the world.