Noise, smartwatch and connected lifestyle brand, announced its partnership with Aditya Birla Health Insurance, the health insurance joint venture of Aditya Birla Capital, a leading diversified financial services company in India. The partnership aims to further enhance the digital experience of the ABHICL policyholders and provide more tech-enabled solutions to monitor their health and fitness activities thereby helping them in their journey to lead healthier lives.
As a result of this collaboration, existing ABHICL customers will be able to synchronise their Noise wearables with their Activ Health. This integration enables them to monitor their daily fitness activities and, in return, earn premium cashback as ‘HealthReturns’. Once integrated into the Activ Health app, ABHICL will be able to provide personalised recommendations and health-related nudges to help customers track their fitness levels, improve their health, and get rewarded, in line with the insurer’s core principles.
Furthermore, ABHICL policyholders will get exclusive offers from Noise, including special discounts across all product categories, including select premium models. These discounts will remain valid for one year from the date of the partnership’s launch. These benefits will be further amplified through Noise’s community and order placement on Gonoise.com.
“ABHICL has been at the forefront of redefining health insurance, moving beyond conventional indemnity-based insurance, and placing a strong emphasis on overall proactive well-being for our valued customers. Through this strategic partnership with Noise, we will harness our shared beliefs in health and wellness and use our strengths and data analytics expertise to provide even more personalised solutions to our customers in the years ahead,” Mayank Bathwal, CEO, Aditya Birla Health Insurance, said.
Policyholders can earn up to 100% of their premium as ‘HealthReturns’, based on factors such as their ‘Healthy Heart Score’, fitness assessment results, and the number of ‘Active Dayz’ recorded monthly. Active Dayz can be earned by engaging in prescribed fitness activities such as walking 10,000 steps or participating in regular exercise and yoga sessions. HealthReturns funds can be utilised for renewal premiums, non-medical expenses, and out-patient costs.