Niyo has announced the appointment of Sushanth Ravikumar as its senior vice president of marketing. Additionally, the company has also announced an investment from Spring Marketing Capital last week.
Prior to this, Ravikumar has worked as senior executive with Flipkart, Upstox and Britannia.
Talking about the appointment, Vinay Bagri, co-founder and CEO, Niyo, said, “We have been able to achieve a great growth trajectory over the past year and also build strong products for travellers. Building a strong brand and innovative marketing strategies are crucial for unlocking the next stage of growth for Niyo. Having Sushanth as a core team member, with his extensive experience and leadership in the marketing domain, will be instrumental in propelling Niyo to new heights. We are confident that his expertise will contribute immensely in our mission to scale the brand and simplify travel banking for Indians.”
With a background in e-commerce, FMCG and Fintech, Ravikumar will play a pivotal role in reinforcing Niyo’s brand position as a category leader in the travel-banking space. He will lead the overall marketing charter, overseeing key areas such as crafting the brand strategy, driving the growth charter and customer initiatives.
With a total work experience of 17 years in marketing and sales, he played a key role in driving brand and customer growth across various segments including fashion and large appliances, through robust marketing strategies and campaigns.
“I am happy to be a part of such a dynamic, new-age fintech that is shaping the future of travel banking in India. Vinay and Virender are building products that are disrupting this segment and solving for new emerging needs of customers. I’m excited to build a strong brand with them and shape new customer behaviour that unlocks growth,” Sushanth Ravikumar, senior vice president, Niyo, added.