Nestasia, a premium home decor brand, announced its collaboration with Sanya Malhotra, bollywood actress, on the launch of its campaign. The campaign introduces new kitchen, dining and decor collections.
“Turning my home into a beautiful space with Nestasia has been an absolute joy! From dancing in my kitchen to hosting dinners, every moment feels like a celebration of creativity and comfort. Honestly, with a space this beautiful, who needs to go out?” Sanya Malhotra, bollywood actress, said.
Founded in 2017, Nestasia recorded a net revenue of Rs 21.8 crores in FY22 with the brand anticipating EBITDA positivity by the end of FY24, according to an earlier FE article. In the premium home decor market, Nestasia competes with some notable giants such as Home Centre, IKEA, Vaaree, etc.
“We wanted to capture the essence of JONI – Joy Of Nesting In. Sanya’s warmth and on-screen presence beautifully amplify the emotion, making it irresistible to create a beautiful home with our latest collections of vibrant and design driven products across dining, decor and kitchen,” Aditi & Anurag Aggarwal, founders, Nestasia, commented.