Moloco, an operational machine learning (ML) and advertising technology company announces a strategic partnership with Viacom18 and JioCinema in India. The partnership entails Moloco utilising its advanced machine learning and ad-serving capabilities to develop a robust monetisation solution for Viacom18/JioCinema, with its implementation commencing during the Tata IPL last year. The Tata Indian Premier League, comprising 74 matches, presents a significant opportunity for streaming media monetisation, as advertisers can target vast global audiences of engaged sports enthusiasts. Last year, 449 million cricket viewers tuned in to Tata IPL on JioCinema between March and May 2023. Supported by Moloco’s ad-serving technology, JioCinema delivered targeted ads to a peak concurrent viewership of 32 million users, as per the company.
“We have leveraged Moloco’s deep experience in advertising technology over the last decade to build an ad serving solution for JioCinema that ensures stability at scale and improves user experience during peak times. Looking ahead to Tata IPL 2024, we anticipate an even bigger opportunity to engage millions of viewers while also creating measurable value for advertisers,” Sunil Rayan, chief business officer, Moloco, said.
Moloco Streaming Monetisation is an enterprise software solution that empowers streaming services to transform how they monetise content and media to unlock profitable growth. Moloco works with streaming platforms to maximise the value of each ad impression from price-driven decisioning to outcome optimisation. The rise of streaming video globally coupled with the complexity of serving ads at live events makes this partnership an exciting opportunity to innovate, by delivering engaging ads and profitable advertiser ROI.
“By using Moloco’s advanced algorithms and highly optimised ad serving infrastructure, we were able to deliver ads to 32M viewers concurrently during Tata IPL 2023 and offer new monetisation opportunities to our advertisers,” Akash Saxena, CPTO, JioCinema, said.
“India’s 700 million digital population has shown a growing preference for consuming video content online. As streaming platforms scale and look for more monetisation opportunities, Moloco Streaming Monetization can help them grow profitably,” Siddharth Jhawar, general manager for India, Moloco, said.